Yesterday while watching TV, I came across a great PSA by the Girl Scouts of the USA called “Watch What You Watch.”
Take a look at the 30 second spot I saw:
In this media enriched world we live in, teaching youth how to critically examine what they watch and see in the media is now more important than ever, especially for girls. In fact, a Girl Scouts nationwide survey on body image found a direct correlation between the media and how girls view themselves.
One of the key findings of the study was that girls felt pressure from the media and fashion industry to be thin. Nine out of ten girls said the fashion industry (89%) and/or the media (88%) placed “a lot of pressure on teenage girls to be thin.” Eighty-one percent of girls also they would prefer to see more “natural” / “real” images of models in the media rather than “touched-up, airbrushed versions.”
“Watch What You Watch” calls on youth to critically examine how women and girls are portrayed in the media — on television, movies, magazines, and ads. “No-one should tell us how we should look,” says Felicity Huffman, known most for her character on Desperate Housewives, in the PSA.
Viewing the media with a critical eye is not only important in terms of the size and shape of women and girls represented, which is more often than not extremely thin, but also important for examining all the messages youth receive from the media about what’s “cool,” “popular,” “hot,” etc. The celebrities say, “Question everything!”
The PSA won the prestigious 2011 Gracie Award for Outstanding Public Service Announcement. The award strives to encourage the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs.
If you want to check out the 60 second PSA which also includes some male celebrities watch the video below:
What do you think? Will you watch what you watch more critically now?
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Photo: Youtube video screen shot
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