Why Animal Lovers Should Never Order a Domino’s Pizza Again

While most other restaurant and fast food chains are shifting toward more responsible, animal-friendly product sourcing, one stands out for publicly refusing to do so — and bragging about it.

Domino’s Pizza doesn’t much like animal activists, you see. Domino’s believes that if you press for changes that help the health, happiness and welfare of farmed animals, you’re an “extremist.”

“We will never tell a farmer how to farm. We will never tell a rancher how to raise his or her animals,” Tim McIntyre, spokesman for Domino’s Pizza, told Brownfield Ag News.

“What we believe is they’re the experts,”  he added. “They have the most vested interest in raising their livestock. It’s not just a job, we recognize that. It’s a life and we appreciate that — and we’re not afraid to stand up and say it.”

fresh hot pizza

How will Domino’s respond to customer concerns about the treatment of animals in their supply chain?

“The best answer is to be deaf,” McIntyre told Brownfield Ag News. “To not hear them, to not respond, to not give them a platform. The biggest mistake we make is believing that they are reasonable people. We’ve learned they’re not. That’s why they’re called extremists.”

Beef Magazine crowed its support of Domino’s, stating:

[I]t seems like we constantly have to listen to the barrage of comments from the affluent 2% of extreme activist vegans in this country. The other 98% of folks want to eat their meat in peace, without feeling guilty, concerned or worried about the safety, ethics or nutrition of the foods they are offering their families.

It’s not unreasonable — or even extreme — to want the market to change the terrible way it treats animals raised for food. We’re civilized people. As more of us come to understand what farmed animals go through during their short, sad lives, more of us stand up and object.

Reasonable people absolutely do care about the safety, ethics and nutrition of the foods we eat. Where the food comes from and how it got there certainly matters to more than two percent of us.

Cage-free chickens

Even most meat eaters don’t want animals to live lives of heartbreaking and unnecessary torment. These days, animals truly don’t have to. That’s the simple point we’re making.

Other restaurant chains aren’t switching to more humane practices only due to pressure from a small percentage of animal rights supporters. Fiscally, that would make little sense. They’re switching because of customer demand and competition.

Domino’s, you’re not doing farmers a favor by digging in your heels on this issue. The market will determine the future of farming practices. Things change. Consumers now demand cage-free eggs and no gestation crates for pigs. Just look at this partial list of restaurants, companies and supermarket chains who’ve agreed to make such changes:

  • McDonald’s
  • Subway
  • Carl’s Junior / Hardee’s
  • Chipotle
  • Panera
  • Taco Bell
  • Cracker Barrel
  • Dunkin Donuts
  • Burger King
  • Arby’s
  • Starbucks
  • Red Robin
  • Noodles and Co.
  • Jack in the Box
  • TGIFridays
  • Oscar Meyer
  • IHOP
  • General Mills
  • Au Bon Pain
  • Hormel Foods
  • Royal Caribbean Cruise Lines
  • Denny’s
  • Wendy’s
  • Walmart
  • PepsiCo

Are these companies’ policies perfect? Of course not, but they’re doing something. They’re changing supply lines in response to customer concerns. Your competitors want to make their customers happy, but it sounds like perhaps you don’t, Domino’s. You see the shift toward animal friendlier supply lines occurring, but stubbornly you won’t join it.

Sow and piglets in farrowing crate

More and more people now understand the devastating effect that the meat industry has on animals and the environment. In its present state, high volume industrialized animal farming is just not sustainable.

Change is necessary – and underway. Get on board or be left behind, Domino’s — unless you’d rather be known as the pizza company that doesn’t care about animals, the environment or its customers.

I haven’t had a Domino’s pizza in a long time, but I’ll never buy one again now that I understand how they feel about me and my concerns. The level of insensitivity that Domino’s has officially bragged about is perplexing. No, I’ll spend my money at restaurants that show me they acknowledge the suffering of animals in the factory farming system and are willing to work to alleviate it.

Would you like to urge Domino’s to reconsider its stance? If so, please sign this petition. Care2 will see it gets to Domino’s Pizza. Domino’s corporate heads need to know that much more of their potential customer base than they realize actually cares about how farmed animals in their supply chain are treated.

Photo credit: Thinkstock

268 comments

Chad A
Chad A13 hours ago

Signed.

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Chad A
Chad A13 hours ago

Thank you.

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Telica R
Telica R17 days ago

Thanks for sharing

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Mike R
Mike R17 days ago

Signed, thanks

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Mike R
Mike R17 days ago

Signed, thanks

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Mike R
Mike R17 days ago

Signed, thanks

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Teresa W
Teresa W24 days ago

Teresa, you took action on May 16, 2017

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Teresa W
Teresa W24 days ago

I don't eat pizza.

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Marie W
Marie Wabout a month ago

Thanks for sharing.

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