Why Animal Lovers Should Never Order a Domino’s Pizza Again

While most other restaurant and fast food chains are shifting toward more responsible, animal-friendly product sourcing, one stands out for publicly refusing to do so — and bragging about it.

Domino’s Pizza doesn’t much like animal activists, you see. Domino’s believes that if you press for changes that help the health, happiness and welfare of farmed animals, you’re an “extremist.”

“We will never tell a farmer how to farm. We will never tell a rancher how to raise his or her animals,” Tim McIntyre, spokesman for Domino’s Pizza, told Brownfield Ag News.

“What we believe is they’re the experts,”  he added. “They have the most vested interest in raising their livestock. It’s not just a job, we recognize that. It’s a life and we appreciate that — and we’re not afraid to stand up and say it.”

fresh hot pizza

How will Domino’s respond to customer concerns about the treatment of animals in their supply chain?

“The best answer is to be deaf,” McIntyre told Brownfield Ag News. “To not hear them, to not respond, to not give them a platform. The biggest mistake we make is believing that they are reasonable people. We’ve learned they’re not. That’s why they’re called extremists.”

Beef Magazine crowed its support of Domino’s, stating:

[I]t seems like we constantly have to listen to the barrage of comments from the affluent 2% of extreme activist vegans in this country. The other 98% of folks want to eat their meat in peace, without feeling guilty, concerned or worried about the safety, ethics or nutrition of the foods they are offering their families.

It’s not unreasonable — or even extreme — to want the market to change the terrible way it treats animals raised for food. We’re civilized people. As more of us come to understand what farmed animals go through during their short, sad lives, more of us stand up and object.

Reasonable people absolutely do care about the safety, ethics and nutrition of the foods we eat. Where the food comes from and how it got there certainly matters to more than two percent of us.

Cage-free chickens

Even most meat eaters don’t want animals to live lives of heartbreaking and unnecessary torment. These days, animals truly don’t have to. That’s the simple point we’re making.

Other restaurant chains aren’t switching to more humane practices only due to pressure from a small percentage of animal rights supporters. Fiscally, that would make little sense. They’re switching because of customer demand and competition.

Domino’s, you’re not doing farmers a favor by digging in your heels on this issue. The market will determine the future of farming practices. Things change. Consumers now demand cage-free eggs and no gestation crates for pigs. Just look at this partial list of restaurants, companies and supermarket chains who’ve agreed to make such changes:

  • McDonald’s
  • Subway
  • Carl’s Junior / Hardee’s
  • Chipotle
  • Panera
  • Taco Bell
  • Cracker Barrel
  • Dunkin Donuts
  • Burger King
  • Arby’s
  • Starbucks
  • Red Robin
  • Noodles and Co.
  • Jack in the Box
  • TGIFridays
  • Oscar Meyer
  • IHOP
  • General Mills
  • Au Bon Pain
  • Hormel Foods
  • Royal Caribbean Cruise Lines
  • Denny’s
  • Wendy’s
  • Walmart
  • PepsiCo

Are these companies’ policies perfect? Of course not, but they’re doing something. They’re changing supply lines in response to customer concerns. Your competitors want to make their customers happy, but it sounds like perhaps you don’t, Domino’s. You see the shift toward animal friendlier supply lines occurring, but stubbornly you won’t join it.

Sow and piglets in farrowing crate

More and more people now understand the devastating effect that the meat industry has on animals and the environment. In its present state, high volume industrialized animal farming is just not sustainable.

Change is necessary – and underway. Get on board or be left behind, Domino’s — unless you’d rather be known as the pizza company that doesn’t care about animals, the environment or its customers.

I haven’t had a Domino’s pizza in a long time, but I’ll never buy one again now that I understand how they feel about me and my concerns. The level of insensitivity that Domino’s has officially bragged about is perplexing. No, I’ll spend my money at restaurants that show me they acknowledge the suffering of animals in the factory farming system and are willing to work to alleviate it.

Would you like to urge Domino’s to reconsider its stance? If so, please sign this petition. Care2 will see it gets to Domino’s Pizza. Domino’s corporate heads need to know that much more of their potential customer base than they realize actually cares about how farmed animals in their supply chain are treated.

Photo credit: Thinkstock

220 comments

Carl R
Carl Ryesterday

thanks!!!

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Christine V
Christine V2 days ago

I'll stick with Taco Bell.

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Roberto MARINI
Roberto MARINI2 days ago

thanks for sharing this post

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Janis K
Janis K3 days ago

Thanks for sharing.

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Gino C
Gino C4 days ago

thank you

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Leo C
Leo C4 days ago

Thank you for sharing!

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Toni W
Toni W5 days ago

TYFS

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Toni W
Toni W5 days ago

TYFS

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Leo C
Leo C6 days ago

Thank you for posting!

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Bill Arthur
Bill Arthur6 days ago

Nicole H your parents had a large area to turn chickens loose in and it all worked great. Now do you have that area to do that with your chickens? How many people will go without an egg or even go hungry if we tried to feed everyone that way today? Then how would those chicken survive in the winter in many areas of the world without being housed in a building with enough birds confined together to keep the building warm enough? Be realistic if people are to be fed we need larger flocks than can be kept in small lots and when you put larger groups together you WILL get canibalism and smothering when they crowd together with a surprise resulting in many deaths. Although people think these birds would be happier in large groups the reason farmers adopted smaller cages in the first place was for the health of the birds. Health and efficient read least cost are tied together, if a farmer abuses his/her livestock they will not produce as much or as cheaply. Perhaps that is why are range is less productive than confined where diet is controlled and is the most healthy for the animal. Just as the so called 'organic' crops do not produce as well as a crop that is cared for with proper nutrition, read fertilizer, and control of competing weeds.

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