Americans love their popcorn. The Popcorn Board added up sales and figured how much people eat. It turns out the average for every man, woman and child in the country is 52 quarts a year. That is some serious popcorn eating.
Should you worry that popcorn will disappear from the movie theater? That is not likely to happen soon, but if prices keep rising the kernels may stop popping. Gary Smith is concerned about that. He told Radio Iowa:
We’re at the highest point we’ve ever been because of the price of corn. Now with the drought, corn prices have rallied more, and so we’re looking at another increase, which is a big worry because at some point, America’s consumer is gonna say ‘your products too expensive, I don’t want you any more,’ and I don’t think we’ve gotten there yet. But where is that threshold? I’m not absolutely sure.
Even people who have never heard of the 98-year-old American Popcorn Company will know one of its branches, Jolly Time Popcorn. Four generations of the Smith family have been in the popcorn business. They know their product. The current generation tracks the drought news and can’t help but sound a bit worried.
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