New Beer Packaged Inside Dead Animals

In the interest of full disclosure, I’ll admit that I don’t drink alcohol. No, not even a glass of wine with dinner. So maybe I am a little less forgiving than your average person when I read about a brewery that does a limited run of super alcoholic beer in taxidermied animal corpses.

Scottish brewery BrewDog has manufactured a beer that is 55 percent alcohol — the strongest beer ever made. The beer, given the name “The End of History” was limited to a twelve bottle run, and the bottles are inside of small rodents prepared by a taxidermist. The bottles are all sold out, going for 500 to 700 British pounds each.

As animal rights ethics become more pervasive, there have been overtures by alcohol companies — especially smaller breweries — to vegans and vegetarians in the form of “vegan friendly” beers, liquors and wines. Companies like BrewDog throw that kind of mentality out the window, using dead animal corpses the same way that fur companies do: to add the illusion of wealth, status, and a gimmicky superfluousness to an unnecessary and destructive product.

Alcohol’s influence on our culture is so ubiquitous that not only are we willing to overlook disgusting practices like the use of road kill animals to decorate beer bottles, but it also reinforces the false glamour in an almost primitive way that animal pelts are equivalent to having expendable income, privilege and celebrity. High end alcohol and animal fibers, like leather and fur, both rely on our society’s fascination with expensive superficial luxury items.

I can only dream of the day when people not only aren’t interested in the destructive effects of alcohol, but also realize that wrapping things in dead animals isn’t the way to make them look glamorous.

Photo: Bernt Rostad

1067 comments

Jeanne Rogers
Jeanne Rogers2 months ago

The absolute disregard of the lives of animals just makes me sick.

Ruth S.
Ruth S.3 months ago

Are you kidding me? Who would buy that?

Wendy C.
Wendy C.3 years ago

Not enough information here, but conceptually ridiculous. There are far more effective ways to make a statement, whatever their statement may be.

Azriel Robert Collier

Hmmmm, using a "roadkill" that is cleaned up and used as a cover for a beer. The animal is already dead and wasted by the side or in middle of the road anyway, and there is a problem with the use of it? All to many people take their sense of morality way too far. And what I find so interesting is that many vegans have no problem with abortion (murder of an unborn life because it is an "inconvenience"/"just not the right time"). False sense of morality maybe politically correct, but then I gave up being politically correct years ago when I saw how hypocritical it is. Anyway, as I do not drink alcohol, I have no problem with folks who do, as long as they do not get violent, abusive, or dangerous. Want your beer wrapped up in a dead rodent? Go for it. It is not for me, but then I will not go so far as to say it should not be for you.I am NOT a god and I shall leave the judgement to whatever god it is that you believe in.

mary r.
Mary R.3 years ago

Who would want to buy this ????

Heather Stogsdill
Heather S.3 years ago

sorry for the misspells!

Heather Stogsdill
Heather S.3 years ago

The author is brilliant! Thank you for the exquisite summing up; " reinforces the false glamour in an almost primitive way that animal pelts are equivalent to having expendable income, privilege and celebrity". Has anyone herd of this new book that puts to light how so many humans 'dumb down' their empathy and are still good people in other ways? It's worth a read! "Why We Love Dogs, Eat Pigs, and Wear Cows", by Melanie Joy

If I might make a side point: I hope everyone call tell that the author did not mean that they use 'road kill' animals'. They would have to have them killed themselves. Though 'road killing' is a sad thing as it is part of how we have used roads to cut off most migration routes. These routes are part of how to keep 'desertification from killing out planet. We could use monorails instead of so many cars, for example as part of a solution. Check out this TEDS talk about the importance of migration: http://www.upworthy.com/someone-give-this-man-a-nobel-prize-already-he-s-going-to-save-the-planet?c=ufb4



Edvanir L.
Edvanir L.3 years ago

Collen P. said: "taxidermy corpse" would be a mummy.

Aren't mummies corpse too?

Edvanir L.
Edvanir L.3 years ago

For me, they are corpse.

Michelle J.
Michelle J.3 years ago

This article is possibly a bit superfluous as well.