WWE Stars Release Anti-Bullying PSA


WWE stars working with the Gay & Lesbian Alliance Against Defamation (GLAAD) have released an “Amplify Your Voice” PSA designed to encourage young people to take a stand against all forms of bullying, and in particular anti-LGBT bullying.

The PSA, which was produced with the American Federation of Teachers (AFT), features WWE Superstars and Divas Eve Torres, Kelly Kelly, Alicia Fox, Sheamus and Kofi Kingston.

Watch it below:

“Tides continue to shift as more and more athletes, celebrities and sports leagues speak out in support of equality for everyone,” said Mike Thompson, Acting President of GLAAD, in a statement. “By taking a stand against anti-LGBT bullying, WWE is sending a clear message that homophobia is unacceptable both in and outside of the ring.”

GLAAD began working with WWE earlier this year after the group raised concerns on behalf of the LGBT community regarding wrestler John Cena’s (always in-character) homophobic taunts. These taunts included references to the film Brokeback Mountain, to insinuating an opponent was a “fairy,” and that an opponent needed to be taught how to be a man.

Given that WWE had, at the time, recently started promoting itself as PG-rated entertainment, and that a large part of its fan-base is adolescent males, the concern was this kind of example could lead impressionable viewers to think it is acceptable to bully others on the basis of their perceived or actual sexual orientation.

GLAAD has since met with talent and editorial staff to discuss LGBT inclusion and the harms of anti-LGBT language.

Other celebrities to have participated include NBA Legend Shaquille O’Neal, Russell Simmons, Vinny Guadagnino, Rev. Al Sharpton, Amy Poehler, Rashida Jones, Chaz Bono, Tori Spelling, Naya Rivera, Mario Lopez and Dustin Lance Black, among several others. You can see other “Amplify Your Voice” videos here.

Related Reading:

NBA Adds Sexual Orientation Protections

MLB Reportedly Adds Sexual Orientation Protections

Athlete Kye Allums – LGBT History Month Day 1

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Christine Stewart

It is wrong to bully people, no matter their gender, race, religion,or sexual orientation- I am glad more people are speaking out against bullying. But schools and parents of bullies need to start doing their share too- Stop bullying before another child commits suicide!

Victoria Pitchford
Vicky P.3 years ago


Alicia N.
Alicia N.3 years ago

THANKS to All of them, the more the better!!!

Rita W.
Rita W.3 years ago

Yes if you are getting bullied then speak out. Tell someone, anyone who will listen. When it is happening to you scream as loud as you can to get attention so someone will come to your aide. Having a scout whistle hanging around your neck works wonderful. Alll you have to do is blow the whistle and keep on blowing, the bullies usually run away. A lot of seniors use the whistle, they feel safer when out. Good luck to the WWE, I have been watching wrestling since the early 50's. Never miss it.

Cathryn Ciszek
Cathryn C.3 years ago

While Wrestling is a great show, it would be wonderful if people recognized that that was what it is. Adolescents and adults both take clues from the bad behavior, especially if they are not educated away from it, and they pick it up from movies as well as TV. These ads are great, but they need to saturate the tv as well as the net, and frankly wrestlers need to move away from the braggadichio and eruptive violence inserts and find another way to influence our youth for their scheduled matches.

Rebecca S.
Rebecca S.3 years ago

great so see the increase in the support.

Laura F.
Laura Fenton3 years ago

I feel for the children of today's world. Bullying has always been around but it seems to get worse with every generation. Thank you to the WWE and their "Anti-Bullying campaign". It will be a much better world when bullying is a thing of the past.

peggy p.
peggy p.3 years ago

wwe thanks so much. i hope it is heard.

Joe R.
Joe R.3 years ago


Barbara D.
Barbara DeFratis3 years ago

Yes, this is good news, indeed, and even better when bullying becomes a thing of the past.