Yahoo! Launches New Acts Of Kindness Program
Buy a stranger a bus ticket. Donate duplicate tools to a neighborhood garden. Drop off a holiday card to an overworked teacher. Do something kind and then log on to share it via Yahoo!, Twitter and Facebook.
Yahoo! wants to encourage you to do something kind and hopes that your sharing about it online will spark others to do good deeds as well. Recently launched Yahoo! Ripples Of Kindness is the place to do this.
User John bought coffee for local fire-fighers, user Rahkee held the elevator door for others, and user N Mc fed a skinny stray cat. You can browse thousands of recent acts of kindness and add your own. Your visual “ripple of kindness” grows as others read your idea and do a similar act.
To test out this model, Yahoo! first took to the streets. On the busiest grocery shopping day of the year– the day before Thanksgiving– team members paid for the grocery bills of strangers.
The response was quite positive. Business Wire reported that one of these recipients– an employee for the Department of Parking and Transportation– said she was not going to give out any tickets for the rest of the day. Other recipients wanted to continue to pass on acts of kindness as well.
Yahoo! has designated additional days for acts of kindness:
- Postal Fees: Paying for people’s shipping fees at select post offices on the busiest shipping day of the year: December 13.
- Santa Claus Photos: Paying for people’s photos with Santa Claus on the busiest shopping day of the year at select shopping centers: December 18.
- Luggage Fees: Paying for people’s luggage fees at designated airports on the busiest travel day of the year: December 23.
So far, 24,651 users have reported an act of kindness. Be sure to add your acts of kindness at kindness.yahoo.com so that others may be inspired.
Photo by by Ed Yourdon on Flicker