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today's action Support LGBT Rights This Black Friday

HRC recently released their annual Buying for Workplace Equality guide, which rates companies based on their LGBT-inclusive policies and practices. With this guide, you can feel empowered to make the purchasing decisions that are most important to you.

The maxim that the customer is always right has never been truer in today's hyperconnected global market. Businesses cannot afford to ignore the increasingly savvy and engaged consumer.

For today's Daily Action, download HRC's Buying for Workplace Equality guide and support ethical businesses this holiday season.

People taking action: 2,652

If for some reason you choose not to take the action above, please take a look at our alternative action.

alternative action Buy Nothing Today!

Today, thousands of people across the United States are heading out to big-box stores, malls and online to shop their way into oblivion on the infamous Black Friday. But what if we tried to enjoy the spirit of the season without shopping?

For today's Secondary Action, celebrate Buy Nothing Day — an international day of protest against excessive consumption — by trying out these 10 things to do instead of shopping today.

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