I was out puttering in my garden this morning, planting a few new perennials Ė (Iím running out of space for planting new things!). My mind was on work, as it is a lot these days. I stood up for a second, and looked out over my now-5-year-old garden, and thought of how far we have come together. When I started it was rocks and sandy clayóa dusty, hard-packed, unproductive mess. Now Iíve got incredible bushes, trees, flowers, herbs, vegetables; and everything is filling in and working together to create a hospitable, productive, and beautiful garden. And working in the garden is a lot easier, too.
As I was napping on my couch a bit later (itís Sunday, mind youóeven CEOs need a day of rest!), I started thinking about how good business is similar to organic gardening. Iím in my second year of the job as CEO of Rodale, and itís kind of like the second year of starting a new landscapeóI can see the potential, and I can also see how far we have comeÖbut as any gardener knows, there is lots more to be done. And as anyone who has seen me garden knows, Iím always a big dreamer! People have called me crazyÖuntil they come back a few years later and see what Iíve done.
Iím hoping if I use these same principles at work, I may have just as much success:
1: First, have a good plan for the ďbones.Ē In garden terms, the bones refer to the parts of the landscape that you want to last a long timeópathways, trees, patios. But thatís also a plan for how to make the most of what you have and minimize the challenges you face, whether itís too much water or not enough. In business, this means deciding what business you are, and are not, going to be in for a long time. Itís the commitment part. Itís the key to making it all work together.
2: Think long-termóespecially when it comes to the big stuff like trees. A tree can take 5 to 10 years to grow big enough to have an impact or bear fruit. Just like new parts of the business: You have to be patient, and make sure they are planted in the right space so they donít get too stressed to survive. And then have patience. Shouting at a plant has never made it grow faster!
3: All layers are important. In landscaping, itís about trees, shrubs, perennials, and ground covers (living or mulch, or preferably both), and even the quality of the soil beneath the surface. In a company, employees at every level and every part of the business, from the big stuff to the little stuff, are essential to creating a thriving and healthy environment. Even the stuff you canít see on a daily basis.
4: Donít be afraid to move things around. Sometimes, something gets planted in the wrong place and itís not happy. I just moved two really large styrax trees (Japanese snowbells) because one was thrilled, but the other was miserable. When we dug them out, we found that one was really waterlogged. Iím hoping sheís much happier in her new location. Same with businesses and products; often where they are or who they report to can make the difference between success or failure.
5: Embrace diversity, even weeds. What animals, birds, and weeds are attracted to your garden tell you a lot about whatís going on thereóboth good and bad. Paying attention to those messages, rather than trying to eradicate everything, will get you further faster than pretending that itís all just random. In business, often there are ideas, people, or things that seem annoying or unnecessary. Try looking at what the message is really about. Be open to it!
6: You have to give things back and invest in the soil. That soil in the beginning of my garden wasnít removed, it was built on, and augmented with compost, mulch, and lots of care. If you just pretend the soil is dirt, and that you can reap from it year after year without putting anything into it other than some toxic chemicals, you are in for a bad experience down the road. Either stuff doesnít grow anymore or you and your family get sick from the toxins. That soil is alive. So is the business. Itís alive with people, infrastructures, and systems that need to be invested in and cared for, without applying anything toxic!
7: Use the harvest wisely, not wastefully, and put things up for the winter. In a lot of businesses, you have hits or successes every so often (and thank the lords and ladies when you do). The biggest crime is not putting some of that bounty away for the darker times. Itís like having a giant veggie garden in the summer and not putting stuff in the freezer or pantry. We live in a world where people donít have to do that anymore in this country (mostly), but you are missing a great thing by not doing itóand a happy feeling of security when you do.
8: A good garden and landscape requires lots of good partners. I couldnít do what I do without Red Bailey and his awesome gang at Fernrock! (With their love of backhoes.) But also my husband, the lawn guy, my kidsÖeveryone pitches in and together we make it productive and beautiful. Same with businessórarely, if ever, can you go it alone. Teamwork is essential, and everyone brings something different to the team.
9: Things get better over time. Usually. If you pay attention and work hard every year. Because if you donít work hard every year, nature takes back control and it becomes something elseósomething else good and beautiful, but not as productive for human thriving.
10: You canít stop planting for the future. Every year in the garden, things die back, matureósome die and donít return. Some plants like to travel! They come for a while, and then move on to other places. So every year youíve got to take a good hard look at what made it and what didnít, and what needs to be shored up, cut back, planted new. It never ends, reallyóuntil you either die or retire and hand the shovel over to someone elseÖhopefully someone who cares about it as much as you do. But each gardener and CEO has to bring his or her own vision to make it thrive.
Donít worry, Iím not handing over the shovel willingly anytime soon. In the meantime, there is gardening to be done. Both at home and at work!