95% Of Eco-Products Commit Greenwashing Sins

A report recently released by TerraChoice found that over 95 percent of “green” home and family products on the market today employ misleading labeling and advertising tactics.

The study also found that big box retailers stock more “green” products that provide legitimate environmental certifications than smaller “green” boutique-style stores.

TerraChoice is a North American environmental marketing company and part of Underwriters Laboratories’ global network. These startling results were released as part of its third annual “The Sins of Greenwashing: Home and Family Edition” report.

Greenwashing is a problem across all industries, and has contributed to consumer skepticism about the wisdom of paying extra or going out of their way for products marketed as green. TerraChoice defines greenwashing as “the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service.”

Researchers surveyed 5,296 products with environmental claims from retailers in the U.S. and Canada. Categories included baby care products, toys, office products, building and construction products, cleaning products, housewares, health and beauty products, and consumer electronics.

According to the report, the seven “sins of greenwashing” are:

1. Sin of the hidden trade-off
2. Sin of no proof
3. Sin of vagueness
4. Sin of irrelevance
5. Sin of lesser than two evils
6. Sin of fibbing
7. Sin of worshipping false labels

One positive finding was that overall, greenwashing has declined slightly since 2009, with 4.5 percent of products now “sin-free”, compared to only 2 percent in 2009. Consumers can be encouraged by the fact that marketers and product manufacturers are controlling their misleading impulses, with greenwashing down among those who have been focused on environmentally preferable practices longer than others.

If you’ve been making your shopping choices based on whether or not they have been certified by a third-party organization, you’re far less likely to be duped by a greenwashing claim, as the study found that more than 30 percent of products carrying seals of independent certification were completely “sin free.”

Read the full report here.

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Beth Wilkerson
Beth Wilkerson1 years ago


Maria S.
Maria S.1 years ago

Thank You !

Alina Kanaski
Alina Kanaski1 years ago

Thanks for sharing!

Kamryn M.
Kay M.3 years ago


Eric Luu
Eric Luu3 years ago

Didn't know about this. Thanks for sharing.

Michele Wilkinson

Thank you

Carmen S.
Carmen S.3 years ago

thanks for sharing this, going to have to check things more carefully

K s Goh
KS Goh4 years ago

Thanks for the article.

Marie Johndro
Marie Johndro4 years ago

To help the environment the most is having your utility co get thier energy from a greener source. If you live in CT,MD,PA,NJ or NYC you can do just that. Nothing changes on your bill and they still service you incase of power outages. The best part is it costs less then what you are paying now. So your helping the environment by going greener and putting some "green" back into your wallet. The company name is Viridian Energy. Power with purpose and hears my website for info and if you like you can become a customer as well. www.viridian.com/luvgreen This company has stopped over 85 million lbs of carbon emissions from all their customers going greener!

Rhonda Conway
Rhonda Conway4 years ago

Thanks for the article