Advertising aside, the creation of these denim diapers stemmed from research conducted by the Huggies brand, which found that 40 percent of mothers wear jeans, most days of the week and 57 percent buy jeans for babies within their first six months. So why not inculcate the child at a young age to inexplicably want to wrap their bum in denim (cheap simulated denim in this case) because Mom (and to be fair lets also include Dad) can’t be without denim. This is Huggies tapping into a moment of great social currency, in hopes to bring a bit more market share.
While I refuse to get too upset over this fleeting cultural blip, I will say that the more disposable diapers circulating (or more appropriately moldering) around the globe makes for a far less fashionable world in the long run. Might I propose some more attractive cloth diapers with denim covers, which have been widely available for decades?
After watching the commercial and absorbing all of the innuendos and implications, what are your feelings about denim diapers? Is it even worth worrying about, as these diapers will soon be relegated to the literal and figurative cultural trash heap? Is this just some innocent fun at the expense of no one in particular? Or is this why the terrorist hate us?