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A Diaper That is Full: Full of Denim Fashion

Advertising aside, the creation of these denim diapers stemmed from research conducted by the Huggies brand, which found that 40 percent of mothers wear jeans, most days of the week and 57 percent buy jeans for babies within their first six months. So why not inculcate the child at a young age to inexplicably want to wrap their bum in denim (cheap simulated denim in this case) because Mom (and to be fair lets also include Dad) can’t be without denim. This is Huggies tapping into a moment of great social currency, in hopes to bring a bit more market share.

While I refuse to get too upset over this fleeting cultural blip, I will say that the more disposable diapers circulating (or more appropriately moldering) around the globe makes for a far less fashionable world in the long run. Might I propose some more attractive cloth diapers with denim covers, which have been widely available for decades?

After watching the commercial and absorbing all of the innuendos and implications, what are your feelings about denim diapers? Is it even worth worrying about, as these diapers will soon be relegated to the literal and figurative cultural trash heap? Is this just some innocent fun at the expense of no one in particular? Or is this why the terrorist hate us?

Read more: Babies, Family, News & Issues, Parenting at the Crossroads, Reduce, Recycle & Reuse, ,

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Eric Steinman

Eric Steinman is a freelance writer based in Rhinebeck, NY. He regularly writes about food, music, art, architecture, and culture and is a regular contributor to Bon AppÚtit among other publications.


+ add your own
2:52PM PST on Dec 14, 2010

I thought that it was a cute ad...but would still advise people to use cloth.

9:29AM PDT on Aug 31, 2010

I litterally stood there in shock the first time I saw the commercial. It's ridiculous!Diapers go UNDER the clothes. And as it is generally socially acceptable to have a bare diaper, why do we need to pretend it's something else? There are few places where you really can't just have your kid in a diaper, and a denim diaper wouldn't be acceptable there either.

1:06AM PDT on Aug 26, 2010

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6:38PM PDT on Aug 6, 2010

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12:48AM PDT on Jul 3, 2010

there are compostable diapers, vanessa, though i have to admit we never treid them. i wouldn't compost them at home anyway.

9:48PM PDT on Jun 26, 2010

I don't see the problem with putting a print on your diaper whether it be denim or Disney.

12:12AM PDT on Jun 18, 2010

I am glad that my kids are out of diapers. Even if they weren't, I think this is ridiculous. If diaper companies feel the need to come up with something new, what about diapers that are made of recycled materials, or diapers that can be composted.

3:02PM PDT on Jun 14, 2010

it is paedophilic, coprophilic and disgusting

6:38AM PDT on Jun 12, 2010

this is absurd a waste of money.

12:04PM PDT on Jun 6, 2010


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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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