On Chipotle’s website they attempt to navigate their promotion of animal consumption with a good amount of happy meat and dairy propaganda such as this:
“There are ranchers whose pigs are raised outside or in deeply bedded pens, are never given antibiotics and are fed a vegetarian diet. It’s the way animals were raised 50 years ago before huge factory farms changed the industry. We believe pigs that are cared for in this way enjoy happier, healthier lives and produce the best pork we’ve ever tasted.”
If they really believe what they are saying, that there is nothing wrong with “happy” pigs being slaughtered for their burritos as long as they lived outside for at least part of their short lives, why doesn’t the Scarecrow go to a nice little animal farm during the video? He could help slit a pig’s throat, hang him upside down to drain his blood, take him home to butcher him (including dealing with the internal organs and such), cook him up, and then serve that same pig’s body to the public at the end of the video.
Why doesn’t the video end like that? Because it is not a “happy” reality, and no kind hearted individual (who this ad is clearly targeting) wants to see that, even though somehow so many still allow themselves to be a part of creating a demand for it.
This is a description of the Scarecrow game that the ad was built around:
“Help the Scarecrow rescue the City of Plenty from Crow Foods, the powerful industrial food corporation that has taken over the city. Tilt and tap your way through four unique worlds to protect vulnerable veggies, rescue caged animals, and bring fresh food to the citizens of Plenty, all while dodging the menacing Crowbots.”
We should rescue caged and enslaved animals, and bring fresh food (produce) to the citizens of the world… but turning our animal use, abuse and consumption into a happy game isn’t going to do that. It is only an attempt to gloss over how the factory farms were started in the first place – through our demand for animal products. And the only way they will end is when we stop creating a demand for animal products.
There is no happy meat, fish, eggs, dairy, wool, silk, honey, or leather. There are only the dead or enslaved animals which they came from, and a sad Scarecrow isn’t going to change that – you are.
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