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Bluewashing: The Truth Behind Bottled Water

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Bluewashing: The Truth Behind Bottled Water

For every liter of water that goes into a plastic bottle of water, two liters of water were used to make the plastic bottle and bottle the water. This eye-opening fact and others were published today in a new report from Food & Water Watch entitled, Why the Bottled Water Industry’s EcoFriendly Claims Don’t Hold Water.

In 1993, the United Nations established March 22 as World Water Day to focus on global water problems, but recently, the event has become hijacked by bottled water companies. The International Bottled Water Association in its press release titled World Water Day: Where Bottled Water Fits In said that “Bottled water is a healthy beverage that is produced by an industry with an outstanding tradition of environmental stewardship, protection and sustainability.” The American Beverage Association, with members such as The Coca-Cola Company, PepsiCo and Nestle Waters North America, said it “commends World Water Day and efforts to improve water resources and sanitation throughout the world.” Nestle Waters North America issued its own statement “Supporting World Water Day and Beyond.” These companies cite their donations to water charities or efforts to reduce the amount of water that they use in their production as evidence of the leadership role that they are playing in addressing the world water crisis. Yet these activities serve as a distraction from the water problems associated with the product—a prime example of corporate bluewashing.

Next: the truth about bottled water.

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185 comments

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7:12PM PDT on May 13, 2013

Thank you for info.

7:12PM PDT on May 13, 2013

Thank you for info.

9:46AM PST on Feb 18, 2013

The natural sources are not renewed. This was one of the first thing I learned when in fundamental school. Unfortunately many among us still didn't get it.

8:31AM PST on Feb 9, 2013

ty

5:38AM PDT on Jun 13, 2012

Thanks for the info.

7:39AM PST on Dec 14, 2011

Currently, 4 quarts of bottled water is more expensive than gasoline, who would have ever thought that 10 years ago.

I did, I designed a system that I have been using for far longer than 10 years, but first I utilize a rainwater catchment system, yes, it works, give it a try, it is easy.

My filtration system is capable of processing 22,000 liters/5811 gal. per day, it use a trash filter, a ceramic filter, KDF (removes heavy metals, inorganics and organics), a UV chamber, coconut carbon activated filter, a unit counter (liters or gallons), automatic shutdown in case of any system failure.

I suppose that some of the simpler filtration systems would work but I do not believe in taking a chance, not with the water that I drink.

Our drinking bottles are made from stainless steel, they will last for years.

7:24AM PDT on Mar 23, 2011

I would never buy bottled water although it is done?bottled in the next town as I can use tap water or take a bottle to the spring outflow where the water comes out from the Sierra Nevada (Spain) a french water company Danone is stealing the water from this town so we renamed them Ladrone , which means thief.

6:56AM PDT on May 20, 2010

Most home water filters will not remove ADDED metals from tap water
Until our water company stops adding Flouride to the drinking water I will drink spring water, not just any bottled water will do. There use to be springs here that you could get water from.

9:50PM PDT on May 19, 2010

i agree completely. we need to free ourselves from platics that we really don't need.

please sign and share:
http://www.thepetitionsite.com/13/make-animal-abuse-laws-stricter

i'd really appreciate it

2:24PM PDT on May 16, 2010

I never drink bottled water! Horrible stuff!

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