For every liter of water that goes into a plastic bottle of water, two liters of water were used to make the plastic bottle and bottle the water. This eye-opening fact and others were published today in a new report from Food & Water Watch entitled, Why the Bottled Water Industry’s EcoFriendly Claims Don’t Hold Water.
In 1993, the United Nations established March 22 as World Water Day to focus on global water problems, but recently, the event has become hijacked by bottled water companies. The International Bottled Water Association in its press release titled World Water Day: Where Bottled Water Fits In said that “Bottled water is a healthy beverage that is produced by an industry with an outstanding tradition of environmental stewardship, protection and sustainability.” The American Beverage Association, with members such as The Coca-Cola Company, PepsiCo and Nestle Waters North America, said it “commends World Water Day and efforts to improve water resources and sanitation throughout the world.” Nestle Waters North America issued its own statement “Supporting World Water Day and Beyond.” These companies cite their donations to water charities or efforts to reduce the amount of water that they use in their production as evidence of the leadership role that they are playing in addressing the world water crisis. Yet these activities serve as a distraction from the water problems associated with the product—a prime example of corporate bluewashing.
Next: the truth about bottled water.