Water is the next oil, according to many experts, and by the looks of the big business it’s drawing, those experts are right. As reported by Charles Fishman in his article, “Why GE, Coca-Cola, and IBM Are Getting Into the Water Business“, from April’s edition of Fast Company, “Coca-Cola’s CEO has vowed that Coke will become the first ‘water neutral’ global corporation.”
For now, every liter of Coke that is manufactured, 2.43 liters of water are required.
I’m curious to see if he makes his goal and what that will mean for the corporate world’s water usage.
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