The corn industry’s effort to rebrand high fructose corn syrup as the more innocuous-sounding “corn sugar” has failed.
Today, the Food and Drug Administration rejected the Corn Refiners Association (CRA) bid, on the grounds that, as a liquid, high fructose corn syrup cannot be considered a sugar. Sugars, by the FDA’s standards, are solid foods. The FDA, in other words, rejected the bid on a technicality.
Much maligned in the press for its possible link to obesity, the highly processed sweetener has been the subject of a CRA-backed marketing campaign to overhaul its image. High fructose corn syrup, they claim, is no different than cane sugar; “sugar is sugar,” as its tagline suggests.
Well, not so fast. High fructose corn syrup is, at least for now, still high fructose corn syrup. That’s certainly a great thing for consumers. Let’s all thank the FDA, for putting the public interest above corporate profits!