Corporate Social Responsibility is a Joke to Reebok
In light of Reebok’s recent sexist ad campaign advocating for infidelity, I thought it would be interesting to see what other enlightened messages Reebok’s visionary spin doctors are serving up.
According to Reebok’s corporate website, the company sees “the world a little differently” and has made its mark when it has “had the courage to challenge convention.” Cheating on your girlfriend, as the recent Reebok ad campaign in Germany advocated, certainly challenges the conventions of honesty, trust, respect and fairness. When a company suggests you respect your workout more than the woman in your life, I’d say they definitely see the world more than “a little differently.” Maybe Reebok equates cheating with what its corporate site calls the brand’s “unlimited creative potential.”
Apparently, Reebok also celebrates the individuality, authenticity and courage it takes to forge an individual’s path to greatness. The site states that, “While some may call them crazy or eccentric, Reebok calls them visionary and original.” Is it plausible that an individual’s path to greatness requires breaking a few hearts and telling a few lies? Are deception and weak moral fiber ingredients for greatness? Is cheating on your girlfriend “visionary and original?”
Reebok want us to believe the company when it states “Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand.” From a human rights program to something called a “Global Corporate Citizenship platform, Reebok talks the talk, but doesn’t walk the walk when it comes to respect for women.