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Corporate Social Responsibility is a Joke to Reebok

Corporate Social Responsibility is a Joke to Reebok

In light of Reebok’s recent sexist ad campaign advocating for infidelity, I thought it would be interesting to see what other enlightened messages Reebok’s visionary spin doctors are serving up.

According to Reebok’s corporate website, the company sees “the world a little differently” and has made its mark when it has “had the courage to challenge convention.”  Cheating on your girlfriend, as the recent Reebok ad campaign in Germany advocated, certainly challenges the conventions of honesty, trust, respect and fairness.  When a company suggests you respect your workout more than the woman in your life, I’d say they definitely see the world more than “a little differently.”  Maybe Reebok equates cheating with what its corporate site calls the brand’s “unlimited creative potential.”

Apparently, Reebok also celebrates the individuality, authenticity and courage it takes to forge an individual’s path to greatness. The site states that, “While some may call them crazy or eccentric, Reebok calls them visionary and original.”  Is it plausible that an individual’s path to greatness requires breaking a few hearts and telling a few lies? Are deception and weak moral fiber ingredients for greatness?  Is cheating on your girlfriend “visionary and original?”

Reebok want us to believe the company when it states “Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand.”  From a human rights program to something called a “Global Corporate Citizenship platform, Reebok talks the talk, but doesn’t walk the walk when it comes to respect for women.

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Curtis Cook

Curtis Cook is a Non-Profit Executive committed to creating healthy, resilient and sustainable communities. He is a two-time book author and writes about the environment, sustainable development, and clean technologies. He lives in Alberta with his beautiful wife and soulmate Michelle.


+ add your own
9:18AM PDT on Sep 8, 2012


7:35AM PDT on Sep 7, 2012


9:52AM PDT on Jul 14, 2012

surely this is only one mistep??? what is their history?

12:48PM PDT on May 17, 2012

unfortunately, most big companies are greedy

7:16AM PDT on Apr 24, 2012

What a ghastly disconnect!

12:23AM PDT on Apr 16, 2012

Why not cheat on your boyfriend? I'm cheating on Reebok. My son and husband got Sketchers (for a total of 3 pairs) and I got Free Spirit.

How is cheating having "the courage to challenge convention"? Cheating is for those who are too disrespectful to the one's they're with, because it may bring home a disease. Cheating also means you're dishonest because one is being led on to be with her, and the other is forced to risk sharing your income because of pregnancy. Cheating is also for cowards who don't have the guts to stand up and make a decision to what they want.

Here, don't pay me now, but here is Reebok's new slogan: "Reebok: Shoes for Socially Weak People Who Pretend to Be Real".

9:02PM PDT on Apr 4, 2012

I was clueless before reading this article. Looks as though I won't be purchasing or wearing Reebok any more. Thanks for the article.

9:05AM PDT on Apr 4, 2012

a sad social commentary

7:28PM PDT on Apr 3, 2012

Reebok get a corporate brain and conscious.

7:22PM PDT on Apr 3, 2012

Excellently well said. Screw Reebok, I hope they suffer after this latest ad. Maybe this will continue to be a teaching point for other companies who openly disrepect women.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking

Do not frequent fast (junk) food places. I love a good veggie burger.

Noted thanks. I take kolic garlic twice daily- which is ahed garlic.

well, alrighty then.

Thanks for sharing. I do not eat red meat and prefere to make my own burgers.

Thanks for sharing.


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