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Cruel Beauty: Which Companies Test on Animals?

Cruel Beauty: Which Companies Test on Animals?

The face cream smells delicious, feels gratifyingly luxurious, and promises to smooth out wrinkles. Best of all, the label reads “No Animal Testing.” Now you can be sure that no animals suffered or died to make this product. Right?


Despite what the label proclaims, this face cream, or any one of its ingredients, could easily have been rubbed into a bunny’s eyes, force-fed down a rat’s throat, or smeared over a guinea pig’s raw skin. Such practices continue at many cosmetic and skincare companies, even as the words “Not tested on animals” appear boldly on the labels.

“Consumers are shocked to learn that millions of animals each year are injected with or forced to inhale or ingest cosmetics. Those animals live in fear and loneliness every minute of their lives,” says Erin Edwards, media liaison for People for the Ethical Treatment of Animals, the animal-rights organization better known as PETA.

Wondering how companies get away with such brazen claims? Well, the label could mean that the company itself do no testing on animals, but instead hires a laboratory to do the dirty work. Or perhaps a company didn’t perform animal tests on that particular product, but it does on others. Clairol’s Herbal Essence shampoo label, for example, clearly notes, “Not tested on animals.” Meanwhile, according to PETA, the company continues to conduct animal testing on its other products. Even some companies that advertise their products as natural, organic, or vegan, still use ingredients tested on animals.

“Testing may be done by the suppliers, and a company may purchase ingredients with a “don’t ask, don’t tell” philosophy. Or testing may occur by a parent company,” says Zibby Wilder, media relations director of the Animal Protection Institute. “So statements on the label may be literally correct to shield the company from public relations problems–yet quite disingenuous, if not downright deceptive.”

Reading between the labels
Since the label may not be telling the entire truth about testing, you need to do a certain amount of sleuthing to make sure you choose products that are 100 percent free of animal-tested ingredients (no matter who is doing the testing) and come from companies dedicated to that mission.

The good news? You can have your ethics, beauty indulgences, and an honorable relationship with the animal world–and it’s easier to do than even a few years ago. Many more conscientious organizations, manufacturers, spa owners, and consumers have established cruelty-free policies and have taken a stand against unnecessary testing.

PETA has compiled a list of companies that have signed a “Statement of Assurance” that they (and their suppliers) don’t and won’t test on animals. You’ll find major brands like Revlon, MAC, Avon, and Estee Lauder on the list, as well as natural favorites such as Kiss My Face and Aubrey Organics. (Download the guide at Brand names mentioned in the pages of Alternative Medicine also boast cruelty-free practices.

“We started out 17 years ago with a wallet-sized pamphlet with only a handful of companies,” says Ann Marie Dori, coordinator of PETA’s Caring Consumer Project. “Today, it has grown to include more than 550 companies that don’t animal test their products.” Just as importantly, PETA also offers a guide listing companies that do test, including Cover Girl, L’Oreal, Olay, and Max Factor–so you can avoid them.

The Coalition for Consumer Information on Cosmetics (CCIC), which uses the Leaping Bunny name and logo, offers an animal-friendly shopping guide and also provides sample letters you can send to companies to urge them to stop animal testing. The coalition requires the companies it lists to prove that neither they, nor their suppliers, will conduct or commission animal tests during any stage of product development.

Power to the animals
Does it disturb you that your skincare and beauty regime may contribute to the pain, suffering, and death of countless animals? “It’s as simple as buying a different product at the grocery store or the cosmetics counter,” says Erin Edwards, PETA’s media liaison.

If your favorite brands don’t appear on the approved lists, let your dollars do the talking and use the power of the pen. Boycott the products and contact the companies directly. Ask them to clarify their animal-testing policy, and politely encourage them to join PETA’s or Leaping Bunny’s cruelty-free programs.

Not a writer? You can use Leaping Bunny’s sample letter to manufacturers. Or the Animal Protection Institute offers free postcards requesting companies to halt animal testing.

“If there is a market for truly cruelty-free products, industry will move in that direction,” says the Humane Society’s Loree Talley, who researches animal testing issues for the organization. “Consumers can spend dollars compassionately and let companies know that animal testing is unacceptable.”

Maryann Hammers, former editor in chief of Spa magazine, is an animal loving spa junkie and an aficionado of fine skincare products (and can vouch that some of the best stuff is on the approved lists). She shares her Los Angeles-area home with three cats.

Natural Solutions: Vibrant Health, Balanced Living offers its readers the latest news on health conditions, herbs and supplements, natural beauty products, healing foods and conscious living. Click here for a free sample issue.

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By Maryann Hammers, Natural Solutions

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Natural Solutions: Vibrant Health, Balanced Living offers its readers the latest news on health conditions, herbs and supplements, natural beauty products, healing foods and conscious living.


+ add your own
10:13PM PST on Nov 17, 2013

Thank you for the info. I'm going to shop from the list for sure!

7:59AM PDT on May 14, 2013

Thank you for sharing.

1:27PM PST on Dec 19, 2012

Thank you for info.

1:26PM PST on Dec 19, 2012

Thank you for info.

1:28PM PDT on Aug 28, 2012

Thanks. I carry a list with me when shopping

3:04AM PDT on Mar 13, 2012

@ Charles W:

Peta has listed Avon as a company that "DO TEST" on animals. Pls refer to Peta's current list on their website.

3:09PM PST on Feb 11, 2012


5:45AM PDT on Jul 17, 2011

Thank you

9:11PM PDT on Jun 17, 2011

Thank you.

5:06PM PDT on May 29, 2011

I love PETA. I also love Etsy. If you're looking for something with minimal products that are guaranteed not to be tested you can find almost anything on Anyone really concerned about animal testing should look into using one ingredient products. I use olive oil and coconut oil to moisturize. I've also stopped using my hair and started using a water-only method. Its pretty extreme, but this way I know for sure my products aren't tested!

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Great list - had no idea this was the case so new to me! Thanks for the informative post - have sha…

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