START A PETITION 27,000,000 members: the world's largest community for good

How Do Grocery Stores Define “Local”?

However, these definitions seem very reasonable for the term local. Of course, defining local as “within the same state” is a kind of common-sense definition that is obviously more useful in smaller, East Coast states, whereas defining “local” within a certain mile-radius leaves less room for debate. Kroger’s definition sounds the most vague, but it also has many different subsidiary chains. It should also be noted that although this list is not comprehensive, some grocery stores could not be included because they do not have a local produce policy whatsoever, such as Aldi and Target.

Once I began researching definitions and talking to grocery store representatives, I quickly became very aware of the challenges facing store managers that wish to stock their shelves with local produce. “Customers have grown to expect products year-round,” explains Maria Brous, the Director of Media & Community Relations for Publix. She explains that Publix strives to stock produce from their five states of operation first, but that this simply isn’t always possible while also providing customers with a diversity of fresh produce. “Product is not available year-round in the same place, and sometimes product is not available in a certain area at all.”

Even the grocery stores that are the most dedicated to locally grown produce find it challenging to source exclusively from local farms. Ellwood’s Thompson’s Market, an independent grocery store in Richmond, Virginia, works to buy their produce from within a 100-mile radius of the store. “Eighty percent of our greens and things might be local for two weeks,” say Paige Bishop. “But then all of a sudden they’re sold out of that crop and then we’re sourcing some things organically instead of locally.”

Although local produce may only represent a fraction of the nation’s grocery purchases, benefit to the local economies can be significant. Independent We Stand, a movement of small business owners who support buying local, has calculated that if every family in Wichita, KS spent $10.00 at a local business, over $19,000,000 would be re-invested into the local economy (learn more about their economic impact calculator). “The more that you buy local, the more that money is going back into the community,” says Bishop.

Related Articles:
In-Season Produce Calendar
No Waste Grocery Store to Open
Easy Greening: Shopping Bags

Read more: Conscious Consumer, Eco-friendly tips, Food, Health, Smart Shopping, ,

have you shared this story yet?

go ahead, give it a little love


+ add your own
11:56AM PDT on Aug 19, 2015

Thanks Brandi.

11:59AM PDT on Jun 22, 2015

Thank you Brandi.

4:36AM PST on Feb 18, 2014

thank you for sharing

10:19AM PDT on Sep 19, 2012

helps to know

3:49AM PDT on Sep 18, 2012

thanks for posting

12:15PM PST on Jan 23, 2012


4:08AM PST on Nov 10, 2011

Thanks for the article.

5:58AM PDT on Oct 3, 2011

Only for Americans...

6:58PM PDT on Oct 2, 2011

Hey - their definition of local is better than buying something from Chili, or Ecuador. My question is what happens to the people in these countries who have been encouraged to grow crops to sell to the US markets and we stop buying? Going 'green' is what I and all my friends strive for, but I for one, do not want that to destroy the livelihood of an indigenous farmer who's been promised a market for his produce.

7:58PM PDT on Sep 18, 2011

wow, safeway and whole foods are out of the question for me. been shopping at mom & pop shops lately anyway. Mexico is less than 7 hours away by truck.

add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking


Can't a kitten get some sleep around here?

good information.


Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.

site feedback


Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!