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Denim Made from Recycled Ocean Plastic, Coming Soon

Fashion designer, singer, and Grammy-winning artist Pharrell Williams debuted his latest project, “RAW for the Oceans,” during a high-profile event last weekend in the midst of New York City’s Fashion Week. The 40-year-old, who serves as the creative director of Bionic Yarn, will collaborate with denim brand G-Star Raw on the new collection, which incorporates the recycled-plastic-turned-eco-friendly-fabric.

“Working with G-Star was an obvious choice,” Williams said in a statement. “They have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what our product can do. Everyone has jeans in their closet.”

With growing concern over ever-growing garbage patches of floating plastic in the world’s oceans, any product that can take advantage of such waste is helpful. “We all should [have a higher consciousness],” Pharrell told the Wall Street Journal. “Look, I’m not a huge activist or anything. I’m just playing my little part because each drop counts. I’m happy to be a participant.” Pharrell intends his Raw for the Oceans collection to be available by Aug. 15. Check out a promo animation for the new line.

Article by Michael d’Estries

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Read more: Beauty, Celebrities, Conscious Consumer, Fashion, Green, Life, Videos

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Kara, selected from Mother Nature Network

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1:34AM PST on Feb 14, 2015

thanks for sharing :)

9:08AM PDT on Jun 21, 2014

worth a try to address a little

3:45AM PDT on May 15, 2014

"This video is private", so I didn't get to see it - darn it.

7:02AM PDT on Mar 11, 2014

my kids had t-shirts a few years ago that were supposed to have been made from recycled coke bottles. Don't know how much of the shirt was actually plastic, and don't know what happened to the shirts. Haven't seen many of these advertized lately either. Thanks for the article.

12:05AM PDT on Mar 10, 2014

Thank you

10:41AM PDT on Mar 9, 2014

While it would be preferable if the plastic had never been manufactured in the first place, any means of converting it to something useful is a step in the right direction provided it does not utilize too much energy to do so.

8:15AM PDT on Mar 9, 2014

Thanks Kara.

7:27AM PDT on Mar 9, 2014

loved Pharrell anyway, great that he's supporting such a worthy project

3:39AM PDT on Mar 9, 2014

groovy, spammer flagged too

3:33AM PDT on Mar 9, 2014

I flagged Zelda for Spam!

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