Ambient Advertising: These are the ads in public places that cannot be avoided. They appear on public transportation, elevators, park benches, etc. Ads are even appearing on school property and in educational materials.
Stealth Endorsers: This is when celebrities wear or use products in public appearances, or promote them in the media without making it clear that they are paid spokespeople.
Naming Rights: When corporations purchase naming rights to public venues, providing municipalities with cash revenue without raising taxes.
Targeted Advertising: Through data collecting technologies, websites take personal information and preferences to tailor ads to that individual user.
Cross Merchandising: That’s when products or artists are cross-promoted through big conglomerates to reach massive audiences.
Product Placement: When a product is highlighted within films or television programs.
Digital Advertising: Ads are digitally placed on playing surfaces during sporting events, for example. Such ads can be placed in television scenes after the scenes are shot, and can be altered to create new advertising for syndication.
Buzz Marketing: Cool kids have clout and have always set the trends. Marketers target the coolest kids to use or wear their product to create word-of-mouth advertising.
There is nothing wrong with advertising, as long as we guard ourselves — and especially our children — against marketing that plays to insecurity, materialism, and the desire to fit in. Casting a critical eye on ads and understanding why we are prone to purchase particular brands is an important step in that direction.
Writer Ann Pietrangelo is a regular contributor to Care2 Healthy & Green Living and Care2 Causes, and is a member of the American Society of Journalists and Authors and The Author’s Guild. Follow on Twitter @AnnPietrangelo