Do Your Purchases Reflect Your Values?
I recently wrote about the 10 corporations that control almost everything you buy. In the post, I was mostly referring to consumables. But, what about your online purchasing options? Do you shop at Amazon or eBay because they have the best prices? Or do you regularly do Google searches to comparison shop?
According to FastCompany, “There is a powerful urge for people to get in touch with what they believe is a more real world, and it’s leading us to a place where signs of realness take on greater value.” People no longer want to just purchase products, they want to see the people behind the products and hear the stories that represent the products.
I recently discovered a fabulous online site that does just that, The Grommet. Besides their online store being filled with unique gifts and innovative products, all of their products have a purpose from real people with a story. I call it the antithesis of Amazon. A Facebook fan said that The Grommet reinvented marketing by telling the truth. All of their products solve a problem, and many support a greener lifestyle, are made in the USA, and help people of need in third world countries. Every product comes with a video of the creator, telling the story behind their invention.
On a personal note, I was intrigued when I read about their Product Pitch contest. Because my music that calms dogs has been donated to over 1,500 shelters worldwide, where it’s increasing adoption rates, I decided to enter iCalmDog in their contest. If fortunate enough to win, it would help us bring the product into the world in a way that would deliver calm 4,000 paws at a time, instead of four at a time. Who knows how many homeless dogs we could then help find their forever homes? Thanks in advance for your vote.
Delivering Calm, four paws at a time!
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