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Do Your Purchases Reflect Your Values?

Do Your Purchases Reflect Your Values?

I recently wrote about the 10 corporations that control almost everything you buy. In the post, I was mostly referring to consumables. But, what about your online purchasing options? Do you shop at Amazon or eBay because they have the best prices? Or do you regularly do Google searches to comparison shop?

According to FastCompany, “There is a powerful urge for people to get in touch with what they believe is a more real world, and it’s leading us to a place where signs of realness take on greater value.” People no longer want to just purchase products, they want to see the people behind the products and hear the stories that represent the products.

I recently discovered a fabulous online site that does just that, The Grommet. Besides their online store being filled with unique gifts and innovative products, all of their products have a purpose from real people with a story. I call it the antithesis of Amazon. A Facebook fan said that The Grommet reinvented marketing by telling the truth. All of their products solve a problem, and many support a greener lifestyle, are made in the USA, and help people of need in third world countries. Every product comes with a video of the creator, telling the story behind their invention.

On a personal note, I was intrigued when I read about their Product Pitch contest. Because my music that calms dogs has been donated to over 1,500 shelters worldwide, where it’s increasing adoption rates, I decided to enter iCalmDog in their contest. If fortunate enough to win, it would help us bring the product into the world in a way that would deliver calm 4,000 paws at a time, instead of four at a time. Who knows how many homeless dogs we could then help find their forever homes? Thanks in advance for your vote.

Delivering Calm, four paws at a time!

Receive a FREE DOWNLOAD from the Calm your Canine Companion music series when you sign up for the Through a Dog’s Ear newsletter and/or Lisa’s Blog. Simply click here, enter your email address and a link to the free download will be delivered to your inbox for you and your canine household to enjoy!

Read more: Adoptable pets, Conscious Consumer, Do Good, Dogs, Home, Make a Difference, Pets, , ,

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Lisa Spector

Lisa Spector is a concert pianist, Juilliard graduate, and canine music expert. She is co-founder of Through a Dog's Ear, the first music clinically demonstrated to calm the canine nervous system. Their new high-tech pet gadget, iCalmDog, is the portable solution to canine anxiety. Lisa shares her home and her heart with her two "career change" Labrador Retrievers from Guide Dogs for the Blind, Sanchez and Gina. Follow Lisa's blog here.


+ add your own
10:26AM PDT on Mar 18, 2014

Of course! Do you buy products tested on animals? Do you buy products using palm oil? And the list goes on....

8:32AM PST on Mar 5, 2014

Thank you.

9:56AM PST on Mar 4, 2014


5:39AM PST on Mar 4, 2014

thank you.

1:52PM PST on Mar 3, 2014


1:52PM PST on Mar 2, 2014


4:04AM PST on Mar 2, 2014

Thanks for sharing

2:55AM PST on Mar 2, 2014

I think Irene has an excellent point. We don't get it right with everything, but every day, we can do better.

2:50AM PST on Mar 2, 2014


2:49AM PST on Mar 2, 2014


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