DOG TV is the first TV channel just for dogs. It is currently available in San Diego on COX (channel 2635) and Time Warner (channel 148) for $4.99 a month. They plan to be available nationwide on cable fairly soon as well. The stated purpose for broadcasting dog content through mass media is to keep dogs calmer or occupy them when their owners leave the home for work or other short trips.
Some dogs become anxious when left alone and can engage in repetitive destructive behavior such as chewing upholstery, drapes and shoes. DOG TV says they have three types of content: calming, stimulating and behavior reinforcing. Also the content has been made to be in synch with the colors dogs perceive and the sounds they find acceptable.
Do any dog owners out there think having a dog watch TV while home alone is a good idea? An animal behavior professor at Cornell University said she doesn’t believe it is going to be effective because dogs typically don’t really watch television. She said concerned dog owners could play soft music for dogs left alone and keep the home dark to make them feel calmer. Americans spend tens of billions each year on their pets though, so perhaps there is a market for DOG TV.
Below is an example of the dog relaxation content.
Image Credit: Ellen Levy Finch