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Don’t Wash Your Jeans Too Much, Says Levi’s CEO

  • May 24, 2014
  • 10:03 am
Don’t Wash Your Jeans Too Much, Says Levi’s CEO

How often do you chuck your jeans in the laundry? If it’s more than once a year, the CEO of Levi’s thinks you’re doing it wrong. At a green-themed conference sponsored by Fortune, Chip Bergh said he practices what he preaches.

“These jeans have yet to see a washing machine,” he said of the pair he had on, which he has owned for a year. “I have yet to get a skin disease.” (Bergh didn’t say how often he wears them.)

Levi’s has actually pushed the idea for years as a way for consumers to cut down on water use, notes Mashable, and the company plans to unveil a line called “Waterless” that professes to use less water on the production end as well. More people than you might think already employ the strategy, and researchers at the University of Alberta gave one pair of jeans a clean bill of health after 15 months of no-wash wear.

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107 comments

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11:29AM PDT on Jul 13, 2014

Wash it once a year?!! Uh uh! Not if you're living in the tropics! Unless you want to get fungal infection!

3:42PM PDT on Jun 8, 2014

I just can't imagine the smell of someone who would refuse to wash their pants! By the end of the year the pants would be standing and walking by themselves. Gross. Good theory though. Gowing up, my mom always told me I didn't wear out my clothes, I washed my clothes to death!

12:52PM PDT on Jun 5, 2014

Thank you :)

10:02PM PDT on May 30, 2014

no.

4:15AM PDT on May 29, 2014

This was a story on my TV nightly news a couple of days ago. Both "anchors" were cracking up laughing, and saying how they wouldn't want to be close to this guy! Good grief, they sell pre-washed LEVI's and those that look like they've been washed daily for a century for huge bucks. The MORE washed they look, the better.

2:08PM PDT on May 28, 2014

I just don't think you can tell some one how often to wash their jeans. He has no idea how much work people might do in their jeans, how many pets they might have or just how dirty some one's life is.

Last time I checked, clothes were meant to be washed.

5:01AM PDT on May 28, 2014

Love our environment

7:33PM PDT on May 27, 2014

Poor advice.I wouldn't want someone sitting on my furniture in dirty cloths. Germs and e coli are present everywhere.Turn your jeans inside out and wash in cold water.Fluff in the dryer for a few minutes and air dry.The color will last forever this way.

4:10PM PDT on May 27, 2014

Fluff article. Bad idea for most people

8:45AM PDT on May 27, 2014

Typical CEO lying through his perfect teeth. The fact is that Levi's owns not one single textile plant in the United States. They are all made in a tiny land-locked country stuck in the middle of South Africa. The jeans are made out of the cheapest material possible and by the cheapest labor possible. This is why they fall apart so quickly. I have worn Levi's all my life and until the last 5 years or so, could count on my jeans. Hell I have 15-year-old pairs of Levi's that have outlasted Levi's bought n the past year. So, Mr. CEO, you are a liar.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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people are talking

its really gooda Idea.

Avocados don't need health benefits....they stand on their own merit.!!!

Thanks for this article.... makes sense.

What a great idea. I'll use it as a basis come September, when Gazpacho season is ending!

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