Green Girl Targets Eco-Fashion

The other day, as I perused the aisles of Target, I came upon a shocking discovery. In the back corner of the women’s section, where they keep their printed tees, hung a white tank top with the words “GO GREEN” printed on it. I stared. Could this be? I looked around a bit more. Went back to the T-shirt. Perused some more; found another “GO GREEN” bit of clothing: This time a cozy-looking sweatshirt. Yes. It must be true. Target was advocating the green lifestyle.

Though I was, of course, completely excited by this bit of news (so excited, in fact, that I called my mother, who was doing a conference in Atlanta, just to tell her about it), I was somewhat in shock that Target was taking a stand to be green.

What surprised me more was, over the past couple weeks, how many people I have seen wearing similar shirts to the one I saw. Just walking out of the mall, I saw a boy who looked like a football player wearing a shirt with a tree on it that said “Think Green.” And so I began to wonder if maybe, maybe, green had hit the fashion industry. And, indeed, I do believe it has. You have no idea how happy that makes me! Seeing people whom, from outward appearances, I would never expect to advocate green wearing this clothing has been absolutely amazing! It makes me hopeful for a new trend–a trend towards change, and advocacy. I know I went out and bought myself a shirt ASAP.

So now, as I have been accepting this wonderful occurrence, I have also been searching. If you’re going to wear a green shirt, you might as well go all the way. Where are the people selling organically made green shirts? Oh, they are out there. And they are quite witty, too! Quite. I’m so excited.

Ban T-shirts prints their shirts on organic cotton, non-sweatshop style. Their messages are meant to provoke; they are no-nonsense, but in an amusing way. They not only focus on environmental issues, but also political ones. Basically, they’re putting out shirts dealing with what they consider to be the crucial issues of our time.

Another company, Factory Green, has me very excited. It is completely built and run by two pre-med college students who are advocating an eco-friendly lifestyle. They are completely organic, and they speak for self-expression of the need to go green. They are two science-oriented individuals who fear the future of our environment and our world, and are doing their little part to make it better. Plus, their designs are beautiful. So check it out! Take a stand for green that everyone will see.

Note to self: If you think green, wear green.

Lily Berthold-Bond grew up in a chemical-free zone and has struggled her whole life to understand and accept this non-commercial lifestyle. Now a sophomore at Tufts University, she has embraced her green life and hopes to share its possibilities with the rest of her generation.

23 comments

Patricia H.
Patricia H.3 years ago

thanks for posting

Paloma N.
Paloma Navarrete5 years ago

i design eco clothing handmade from 100% reclaimed jersey knits.
www.hyperclash.com
check it out !

Kelly L.
Kelly Levans5 years ago

Go companies that treat their employees right! I hate sweatshops!

evelyn m.
evelyn m.6 years ago

thanks

Eli Is Here
.6 years ago

Good article. Thank you Lily!!

Have a good day everyone!!!

Posey T.
Posey T.6 years ago

Fun article.Thank you. I design and make some very cool, big, carryall bags in San Francisco from repurposed materials. Produce bags that can't be recycled. The graphics are awesome. Greenissexy put us on thier site. They are totally unique and I make them all with love here in San Francisco; NOTHING is outsourced.http://greenstyled.com
I know you will love them.

Molly B.
Molly Briggs6 years ago

Good article!

Abo Ahmed r.
Abo r.6 years ago

Be green

gail d.
gail dair6 years ago

thanks

Eliza D.
Past Member 6 years ago

I would be really interested to see how they cut corners to get the price down. I would like to believe that Target is so big that is can scale down, but that is quite a downfall from the wholesale prices I am familiar with. If the cotton is organic, obviously they would have not practiced fair wages... i hope though that I am wrong.

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