http://www.care2.com/greenliving/green-girl-targets-eco-fashion.html
Green Girl Targets Eco-Fashion
The other day, as I perused the aisles of Target, I came upon a shocking discovery. In the back corner of the women’s section, where they keep their printed tees, hung a white tank top with the words “GO GREEN” printed on it. I stared. Could this be? I looked around a bit more. Went back to the T-shirt. Perused some more; found another “GO GREEN” bit of clothing: This time a cozy-looking sweatshirt. Yes. It must be true. Target was advocating the green lifestyle.
Though I was, of course, completely excited by this bit of news (so excited, in fact, that I called my mother, who was doing a conference in Atlanta, just to tell her about it), I was somewhat in shock that Target was taking a stand to be green.
What surprised me more was, over the past couple weeks, how many people I have seen wearing similar shirts to the one I saw. Just walking out of the mall, I saw a boy who looked like a football player wearing a shirt with a tree on it that said “Think Green.” And so I began to wonder if maybe, maybe, green had hit the fashion industry. And, indeed, I do believe it has. You have no idea how happy that makes me! Seeing people whom, from outward appearances, I would never expect to advocate green wearing this clothing has been absolutely amazing! It makes me hopeful for a new trend–a trend towards change, and advocacy. I know I went out and bought myself a shirt ASAP.
So now, as I have been accepting this wonderful occurrence, I have also been searching. If you’re going to wear a green shirt, you might as well go all the way. Where are the people selling organically made green shirts? Oh, they are out there. And they are quite witty, too! Quite. I’m so excited.
Ban T-shirts prints their shirts on organic cotton, non-sweatshop style. Their messages are meant to provoke; they are no-nonsense, but in an amusing way. They not only focus on environmental issues, but also political ones. Basically, they’re putting out shirts dealing with what they consider to be the crucial issues of our time.
Another company, Factory Green, has me very excited. It is completely built and run by two pre-med college students who are advocating an eco-friendly lifestyle. They are completely organic, and they speak for self-expression of the need to go green. They are two science-oriented individuals who fear the future of our environment and our world, and are doing their little part to make it better. Plus, their designs are beautiful. So check it out! Take a stand for green that everyone will see.
Note to self: If you think green, wear green.
Lily Berthold-Bond grew up in a chemical-free zone and has struggled her whole life to understand and accept this non-commercial lifestyle. Now a sophomore at Tufts University, she has embraced her green life and hopes to share its possibilities with the rest of her generation.
related stories
-
(75 comments)
-
(6 comments)
-
(12 comments)
Robyn
Melissa
Deepak
Eric
Dave
Dr. Brent
Isha
Susan
Delia
Michelle
Wendy
Megan
Hilary
Ann
Judi
Ronnie
Kelly
Lily
Terri
Betsy
Cait
Andrew
Jana
Annie B.
Veronica
9 comments
add your comment »nice
send green star
why is this inappropriate?
Passionate about ethical fashion - but not so good with typos! Please note URL address should be www.tribeworldwear.com Thank you
send green star
why is this inappropriate?
Hi there, Sounds like you love eco fashion, so please check out my new brand Tribe Worldwear. 100% Organic. 100% Fairtrade. Most garments made in factories powered using only wind and solar power. And 10% of all profits go to eco charities buyers can suggest. For more info just visit www.tribeworlwear.com
send green star
why is this inappropriate?
"Real men..." haha!
send green star
why is this inappropriate?
Note to self: Football players have feelings too. Indeed, they do.
send green star
why is this inappropriate?
Thanks for these ^^ I'm always excited about finding new organic clothing shops ^.^ Just remember that a green slogan doesn't always mean that the clothes are green ;) A lot of (especially big) companies are "greenwashing" now-a-days because taking care of the environment is so popular.
A few other good clothing places:
www.earthgirlsboutique.com - Pricey, but pretty and all organic/recycled
www.ecoist.com -a good company that uses recycled candy wrappers to make purses and jewelry
www.organicclothes.com -A small selection but very fairly priced, and all organic
send green star
why is this inappropriate?
Um, it's actually not surprising at all that Target would get into selling T-Shirts like this. "Being Green"- no matter how un-informed most people are about how actually "not green" they really are day to day- is a profitable slogan now-a-days. They see a way to make a profit.
But I bet you, those T-shirts were mass produced using fossil fuels and oil via machines just like every other one regardless of the fact that it's stamped "Be Green". Instead of telling other people to be green by wearing things that are NOT green, or putting NOT green plastic bumper stickers all over your car that were made from guess what? Oil! People should just do their best to live consciously and minimize unecessary waste/pollution/etc.
send green star
why is this inappropriate?
Sorry I also wanted to add...... thanks for the links those shirts were very cute and not too expensive. Every organic website that I have found is way too pricey for my budget. Target has recently gone green and so has Sears and mervyns. They offer green clothing that gives donations back to organizations, such as world wildlife fund. just something to look into. Commercialism at its finest. If you ask for it, they will do it.
send green star
why is this inappropriate?
I went to the sites listed above and I love most of their shirts. However I just want to say
that republicans DO NOT try to kill the Earth, People do. It's like that saying Guns dont kill people, people kill people. We'll Republicans Aren't Against the Earth, People Are. That includes, democrats, and Independents!
send green star
why is this inappropriate?
Facebook account: