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Greenpeace Ad Stars Homeless Polar Bear

By Crystal Wiltshire, Ecorazzi

Watching a stranded animal scrounge and starve is enough to pull at anyone’s heart strings. That is the imagery behind a powerful new Greenpeace video starring a homeless polar bear wandering the streets of London.

The clip, featuring music from Radiohead and a voiceover by actor Jude Law, encourages individuals to join Greenpeace’s campaign to “Save the Arctic” and help polar bears before they become homeless.

The need to protect the natural resources in the Arctic region has come under close watch in recent months as many major oil companies have continued to show an interest in exploring their options. With already record low levels of sea ice occurring, this could mean an even faster depletion of the polar bear’s habitat, leading to an increase in cannibalism within the species and threatening their existence.

Radiohead’s lead singer, Thom Yorke, stated, ”We have to stop the oil giants pushing into the Arctic. An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That’s why I’m backing this campaign.”

Jude Law and Radiohead are adding their names to a host of other celebrities have taken up the cause protecting the Arctic. Jason Mraz recently spoke out after visiting the region early this year and Edward Norton was very vocal at the recent Rio+ 20 Earth Summit about the need for biodiversity protection.

Image Credit: Greenpeace

 

Related:
Oil Drilling Approved in Arctic Waters
Polar Bear Bones Weakened by Pollutants
Greenpeace Membership

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Michael, selected from Ecorazzi

Ecorazzi - Good Gossip. Ecorazzi uses gossip and pop culture to inspire real good throughout the world. From celebrity efforts on environmental, animal welfare and humanitarian issues to spotlighting charitable organizations and healthy living trends - our goal has always been to highlight the work being done to make the world a better place. Get weekly updates from Ecorazzi or find us on Facebook, Twitter, and Pinterest.

118 comments

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7:32AM PDT on Apr 12, 2013

poor bear

8:51PM PDT on Apr 8, 2013

I've seen this advertisement on television. It had a tremendous impact. It made me reflect on all the species being bumped out of their habitats because of our ignorance and greed.
Thanks for sharing :")

6:25PM PDT on Apr 8, 2013

Heart-breaking...

7:36AM PDT on Apr 8, 2013

Very moving.

7:06AM PDT on Apr 8, 2013

Poor bear!

7:02AM PDT on Apr 8, 2013

Very sad...

11:09AM PDT on Sep 18, 2012

Thank you for sharing.

12:08AM PDT on Sep 5, 2012

What have we done!?

3:29AM PDT on Sep 2, 2012

What a powerful ad! Got to my heart strings.

9:33AM PDT on Aug 16, 2012

It is going to take something castastrophic to stop this relentless hunger for fossell fuels and greed.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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