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High Fructose Corn Syrup: That Sweet, Sweet Bully

a Care2 favorite by Eric Steinman


Quick! What is wrong with nuclear power??! How about DDT??! Or vinyl off-gassing??! Well, your inability to respond quickly, succinctly and in a rapid-fire sound bite has just destroyed your credibility and rendered you ignorant and labeled you as a lefty-liberal whiner. Sorry, you lose!

This is the intended message of a crop of pro-HFCS (high-fructose corn syrup) advertisements paid for by the Corn Refiners Association and created to shame the public into quiet subservience and passive consumption of the countless high-fructose corn syrup-laden products that dominate the supermarket. The two commercials are basically the same in theme and concept and consist of aggressively obnoxious people being admonished in their uninformed condemnation of high-fructose corn syrup, by individuals that seem a lot more appealing and conversant.

The first commercial is the more insidious of the bunch, consisting of two mothers at, what looks like, a child’s birthday party. Mom One spots Mom Two pouring out glasses of punch from what looks like a jug of anti-freeze and arrogantly chides “Wow, you don’t care what the kids eat, huh?” To which Mom Two politely asks her to substantiate her condemnation of high-fructose corn syrup, and of course, Mom One can’t deliver or recall exactly why high-fructose corn syrup is so bad for you, thus rendering her a red-faced dope. Mom Two negates Mom One’s befuddlement with the statement that high-fructose corn syrup is “made from corn, doesn’t have artificial ingredients and is fine in moderation.” (Note: antagonist Mom One is white, and protagonist Mom Two is black–is there a racial subtext here?

The second commercial is less relevant to parents, but is no less insidious, in that it equates love with feeding your partner high-fructose corn syrup, as in, “I feed you high-fructose corn syrup because I love you.” The basic structure is the same, this time with a couple on a picnic as the woman assumes the role of high-fructose corn syrup booster in opposition to her callow boyfriend. The end result being that he looks like an idiot, and she looks sweet and sensible. All of which is summed up by a congenial voice over reminding you to, “Get the facts, you are in for a sweet surprise.”

The cynical conceit of these ads are that if you can’t recall at a moment’s notice, all, or any, of the reasons something is negative or undesirable, then your concerns are wholly irrelevant, and you should just shut your mouth, and only open it to receive a generous serving of high-fructose corn syrup. The logic behind these ads assert that because high-fructose corn syrup is “natural,” as it is derived from corn, then it is wholesome and safe, much like natural radon gas, lead and tobacco.

Next page: The Truth About High-Fructose Corn Syrup, Five Things You Need to Know

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195 comments

195 comments

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195 comments add your comment
autla l.

thanks for sharing this article.

Deanna Z.

Amber,
What part of "High-fructose corn syrup has been linked directly to ... metabolic dysfunction" didn't you understand?

I learned about this several years ago from a TV show. HFCS inhibits the brains ability to know when you are full, so you just keep eating. Eat enough of this poison, and your body just can't tell what is real anymore.

So no, not even in little amounts is this ok.

Amber M.

But there is really nothing bad about it. Unless you are one of those people who can't control yourself when you eat. Yes if you are predisposed to diabietes or the others you should worry, but if you aren't. High Fructose corn syrup would be fine in moderation. Water has no nutritional value whatsoever, but it is good for you. I agree the commercials are tring to shadow the truth and don't make a good arguement, but isn't that the purpose of commercials. To say that HFCS is bad and shouldn't be consumed based on this little information is a bit much.

Elizabeth Stevenson

Taken from wikipedia on the subject of HFCS:
"In a 2007 study, rats were fed a diet high in fat and HFCS and kept relatively sedentary for 16 weeks in an attempt to emulate the diet and lifestyle of many Americans.[38] The rats were not forced to eat, but were able to eat as much as they wanted; they consumed a large amount of food, and the researcher, Dr. Tetri stated that there is evidence that fructose suppresses the sensation of fullness. Within four weeks, the rats showed early signs of fatty liver disease and type II diabetes. An equivalent diet using sucrose instead of HFCS was not tested."

Every time I eat this junk (though not any more since my hubby found this info on wiki about a month and a half ago) I find myself not able to stop eating--and it wasn't just sugary stuff but food in general.

Here's the link to what wikipedia has to say about it. It's VERY informative and much deeper than what this article touched on (though it's still a good article). http://en.wikipedia.org/wiki/High-fructose_corn_syrup

Heather A.

how frustrating! thank you for sharing

js Tar
  • js Tar says
  • Dec 15, 2009 4:32 AM

thanks

Kimberley R K.

Anything that has any type of fructose is a no no for me. Nutrition for the body is Key - So very important - Excellent Article! I shop at the local organic market and eat organic as much as I possibly can.

Chinmayee Jog

I had heard about the bad effects of high-fructose corn syrup, and this article just brought it home to me! I try to eat healthy whenever I can, so I'll pay even more attention now when I am buying items from the grocery store!

Bill U.
  • Bill U. says
  • Dec 12, 2009 11:22 AM

thanks for the post

William X.

Ohh

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  • Excerpt: [...] No matter what the Corn Refiners Association would have you believe, high-fructose corn syrup is NOT... [...]
  • Blog: The Worsted Witch
  • Tracked: Oct 17, 2008 9:00 am

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