How Important is Packaging?
Food packaging is a contentious subject — whether we are working to promote awareness that some of it contains chemicals or that it should be recyclable, there are always improvements that can be made.
An artistic take on packaging for vegetables, the food that sometimes comes in plastic and sometimes comes as naked as the day it was born, caught my eye and brings up a question: Is it a good thing to create biodegradable packaging that contains seeds? I’ll admit, I was thrilled when a friend handed out seeds for their wedding favors- it seemed very, very cool. But did I plant them? Um, no. I didn’t.
The artist’s work is getting a hard time in the comments of Lovely Package, where his “Student Work” is displayed. The comments are largely pointing to the fact that many people don’t buy vegetables with packaging on them at all, and that we shouldn’t put time into it beautifying packaging, instead putting it toward not having packaging.
So what was the artist thinking, making biodegradable packaging with seeds in it?
“My initial intension was to inspire people to start gardening and reduce unnecessary waste by looking at alternative processes and materials. Having researched gardening and environmental issues I felt I somehow needed to bridge these two subjects. Having noticed just how unnecessary supermarket fruit and vegetable packaging has become I decided I would focus my attention on that. Not only is this a growing problem but it bridged the gap between gardening and environmental issues.
It brought the question: How can I inspire people to start growing fruit and vegetables at home? Having undertaken various questionnaires and surveys I noticed a very high percentage of people buy their fruit and vegetables from supermarkets. This gave me the idea to show people just how simple it is to grow their own food, using packaging as a method of communication.” — Ben Huttly via PSFK
Packaging as a means of artistic communication. I must admit, I like it.
What do you think? Is it a plus to innovate with the packaging of vegetables and give it a message or should we focus on eliminating packaging at all costs?