What’s really in your juice? We asked Alissa Hamilton, author of Squeezed: What You Don’t Know about Orange Juice, and found out that labels like “Squeezed From Fresh Oranges” and “Not From Concentrate” are very misleading.
Two-thirds of households buy orange juice in the U.S. and most don’t know that “fresh” juice that is not made from concentrate loses its flavor when stored and shipped in giant tanks. Juice companies then put flavor packs in the stored juice. These flavor packs have been engineered by flavor and perfume companies.
It is not so much that this is bad for your health (I’m not sure if it is or not), the big issue is that you don’t really know what you are buying and you have a right to know. Your “fresh” orange juice is processed and flavored. In this video, Alissa suggests that you drink juice directly from the orange. My daughter is in the video demonstrating her kid-friendly orange consuming technique. Try it, it’s fun!
Also see: The Healing Powers of Fresh Juice