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IKEA Adds Beer to Its Inventory (No Assembly Required)

IKEA Adds Beer to Its Inventory (No Assembly Required)

It would be fair to say that IKEA has single-handedly changed the interior landscape of homes virtually everywhere. IKEA ran with that utilitarian Eames ideal of well-designed, low-cost, furniture and has in turn delivered it in bulk to the masses (for better or for worse). A trip to IKEA is never complete without a plate of Swedish meatballs and a slice of apple cake (not to mention a breakdown in family civility), but now there is…wait for it…beer!

Yes it seems like a no-brainer, but IKEA has introduced two brews onto their menu roster to wash down whatever pseudo-Swedish food you might be indulging in. There is the Öl Mörk Lager, which translates literally into “dark lager beer,” and the lighter cousin called Öl Ljus Lager. While this may not drastically change Ikea’s profitability, it will likely impact the general vibe of a shopping trip to IKEA. I could say from experience, the last time I visited an IKEA I saw a grown man completely asleep on a showroom couch. I would imagine the frequency of such sightings would only increase with the sale of IKEA beer. And maybe with the liberal consumption of beer, IKEA furniture will begin to look more like Design Within Reach, instead of mass-produced, particleboard, props that they decidedly are. Right now IKEA beer will only be available in the UK, but you could be confidant that the suds will be flooding the US market soon enough.

What are your thoughts about branded beer at IKEA, or other family-friendly mega-stores? Is Walmart beer close behind?

Related:
Can Beer Promote Weight Loss? Advertising and Alcohol
100 Cats Take Over IKEA Store (video)
IKEA Goes Geothermal

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Eric Steinman

Eric Steinman is a freelance writer based in Rhinebeck, NY. He regularly writes about food, music, art, architecture, and culture and is a regular contributor to Bon Appétit among other publications.

61 comments

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5:44AM PDT on Jun 12, 2013

You guys allow it to be quite simple for all your folks available.
Click here

10:49AM PDT on Apr 8, 2013

ty

3:21PM PDT on Mar 17, 2013

Thank you for sharing.

5:47AM PDT on Mar 17, 2013

I wish IKEA would start selling Swedish books in the original...

1:50AM PDT on Mar 17, 2013

Thank you

1:12AM PST on Feb 27, 2013

Thank God we're starting to become aware.

12:09PM PST on Dec 12, 2012

yeah! that's what was missing when I tried to put together those bookshelves.....

10:22AM PST on Dec 11, 2012

Tks

5:59PM PST on Dec 10, 2012

Well, that should "serve" (pun intended) IKEA just fine as there at least is the convenience of "No assembly required"!

2:28PM PST on Dec 10, 2012

noted

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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people are talking

Interesting points...good to be up to date on old time methods. TY

Yum, I love all of those :)

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