Have you seen this video called, “Herding Cats”? I viewed it via Apartment Therapy and then watched it a few more times to try to figure it out. I’m still not sure what to make of it. For those of you who haven’t seen it, here’s the premise:
The mega-design store, IKEA did an “experiment” to test their furniture. They released 100 cats into their store in Wembley, London. While it seems to be purely promotional (it’s been covered by the media worldwide), is the point to show customers that maybe the 100 cats do what cats do naturally – enjoy a bout of mischievous behavior and then relish in napping on a couch? My cat would go for that any day! Fun to watch, but I hope not too many customers with cat allergies entered the store after the “experiment.”
IKEA’s “Herding Cats”
What are your thoughts about this? Is it a genius marketing tool for the furniture giant, or is this just odd?