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100 Cats Takeover IKEA Store (Video)

Have you seen this video called, “Herding Cats”? I viewed it via Apartment Therapy and then watched it a few more times to try to figure it out. I’m still not sure what to make of it. For those of you who haven’t seen it, here’s the premise:

The mega-design store, IKEA did an “experiment” to test their furniture. They released 100 cats into their store in Wembley, London. While it seems to be purely promotional (it’s been covered by the media worldwide), is the point to show customers that maybe the 100 cats do what cats do naturally – enjoy a bout of mischievous behavior and then relish in napping on a couch? My cat would go for that any day! Fun to watch, but I hope not too many customers with cat allergies entered the store after the “experiment.”

IKEA’s “Herding Cats”

What are your thoughts about this? Is it a genius marketing tool for the furniture giant, or is this just odd?

Related Links with videos:
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Read more: Cats, Conscious Consumer, EcoNesting, Home, Videos, Videos, , , , , ,

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Ronnie Citron-Fink

Ronnie Citron-Fink is a writer, editor and educator. She has written hundreds of articles about sustainable living, the environment, design, and family life for websites, books and magazines. Ronnie is the creator of Econesting, and the managing editor of Moms Clean Air Force. Ronnie was named one of the Top Ten Living Green Experts by Yahoo. Ronnie lives in New York with her family.


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1:42AM PDT on Mar 19, 2014

All my cats would have thought was "Cool, this is an amazing scratching post shop!"

1:39AM PDT on Mar 19, 2014

amazing article

3:15AM PST on Mar 7, 2014

cho cute these all

8:30PM PST on Feb 18, 2014

thank you fr sharing :)

12:09AM PST on Feb 12, 2014

wow this is nice and cute one

11:32PM PST on Feb 4, 2014

nice vdo and thnx fr the infrmation

12:24AM PST on Jan 12, 2014

1:03PM PST on Jan 11, 2014

I'm not a cat owner, and don't know much about cats. I'm confused on the purpose of why this was done. I would imagine it was to show the quality of their furniture somehow, but I don't understand how. I think 100 gnawing puppies of various ages, and breeds would have been better

1:57AM PST on Jan 10, 2014

Aw, so cute, yet so destructive! :-))

12:20PM PST on Jan 9, 2014

:P I think it's cute. Really who was hurt?

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking

Thanx for the good info...will have to talk to my doctor.


I sincerely apologize for bothering... I need a new PC... This tablet works, stop working, works a…

Sounds great, thank you for sharing!

Well, that's a way to see avocados in a whole new light. Not to mention shape and size. Thanks.


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