By Sarah Shultz for DietsInReview.com
Greg Peterson, age 21 and one of the stars of the YouTube viral video “I”m Farming and I Grow It,” doesn’t have much time for small talk. I got a chance to chat with him recently about his success, but he warned me that he may need to stop to focus on his task at hand.
“I’m on the tractor right now. I figured it was time to get back to work,” he said, referring to his past week of neglecting the farm to take interviews, establish his online presence, and travel to New York to appear on Fox News, among other things.
Peterson uploaded the video June 25, appearing in it with his two brothers Nathan and Kendal, 18 and 15. The song parodies LMFAO’s electro-rap hit “Sexy and I Know It,” replacing their lines with ones such as “I get right to work, a farmer’s life can be a little berserk yeah/ This is how I roll, I feed the cattle till their stomachs are full/ Treat em right, that’s my belief”
Within 24 hours it had gotten 200,000 views; two days after, it reached a million. Currently the count is at 2.8 million views.
The video’s message is clear: promote local agriculture and the people who do it daily. “People wake up and eat their food and don’t even think about the farmers that had to work for it. We firmly believe that farming is one of the best professions in the world,” Peterson said.
One thing he doesn’t understand is some of the criticisms people have left as comments on YouTube, the ones that bring up animal rights, genetically modified crops, and environmental concerns. “You can’t bash agriculture unless you don’t want to eat anymore,” Peterson said. As Kendal sings in the video, “This is how I roll, without me the world would be outta control…Gotta feed the mouths of hungry people.”
The Peterson Farm Brothers, as they call themselves, made the video just as something fun to do in between their daily chores at the family farm in Assaria, Kansas. Peterson is working during the summer before returning to Kansas State University in the fall to complete his major in Agricultural Communications.
Instead of trying to make a career out of his recent fame, Peterson’s goals remain largely the same as before his family made it into the national spotlight.
“I want to work on the farm with my dad and brothers. That’s our family time, on the farm. Most people go to work and have family time after, but we get to do it all at once,” he said. “My passions are music, agriculture, and God. I’d like to do all three of them as a career, that would be my goal.”
Are there more parody videos in the future? Maybe. The brothers have also considered writing an album together. But Peterson was emphatic in his reasons for the video, saying, “We didn’t do it for money. We did it to promote agriculture. We did it for fun.”