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Soda, which is loaded with sugar primarily in the form of high fructose corn syrup, is a leading contributor to the rising rates of obesity, diabetes, heart disease and other chronic diseases facing Americans.
So when I say that drinking a can of soda is just as bad for you as smoking a cigarette (and maybe even worse), it is not an exaggeration.
Drinking soda is in many ways worse for you than smoking, and it is only because of massive marketing campaigns from the industry that these sugary beverages are deemed acceptable for our most vulnerable members of society – our kids.
In the 21st century, there would indeed be an uproar if tobacco companies attempted to target our kids, but the soda companies do it everyday.
It’s time to wake up and face the facts: the soda industry is out for your children, and the message they send is every bit as damaging (and manipulative) as the one spewed by Big Tobacco.
Striking Similarities Between the Soda Industry and Big Tobacco
If I asked you to quickly recall a commercial or slogan from leading soda companies, like Coca-Cola or Pepsi, could you do it?
Chances are you’d have no trouble recalling the friendly polar bear commercials or “the real thing” logo, and if you asked your kids, they’d probably come up with a few too.
This is just the tip of the iceberg for how beverage big-wigs have gotten their products firmly embedded into the homes of millions of Americans and others worldwide. Coca-Cola, for instance, spends close to $3 billion a year on advertising. With that amount of money, it’s no wonder the company has managed to hold on to its wholesome reputation.
They, and other beverage giants, are also in the habit of forming strategic alliances with health organizations that make it appear as though they are looking out for your health, which is about as laughable as Big Tobacco sponsoring a marathon. And like Big Tobacco, they also create front groups to fight anti-soda legislation and science.