I was sitting in the German headquarters of Unilever a few weeks agoóitís an incredible eco-building that is very modern and cool-lookingóand was talking to their head of supply chain. He was lamenting that the reason consumers donít buy more organic products is ďbecause organicís not sexy enough.Ē
Think about that for a minute. Everyone complains out the wazoo about the price of organic food. But here are a few expensive things you never hear ANYONE complaining about the price of: Manolo Blahniks and other designer shoes, gourmet coffee and chocolates, fancy cars, flat-screen TVs, designer handbags, and finally, (often toxic) beauty products. OK, admittedly, there are many people who canít afford to buy those things and simply wonítóbut there are a lot of people who CAN afford those things and DO, but donít buy organic foods and products because, well, they just arenít sexy enough.
So what makes something sexy? Itís got to look goodÖreally good. Itís got to taste good (and I mean yummy). Itís got to make you feel special and excitedÖand†hot. Itís got to give you pleasureÖintense pleasure. Does that describe your usual trip to the health food store? (Farmerís markets have the added bonus of an opportunity to flirt with the cute farmers, which can be sort of sexy.)
When it comes to clothing and accessories, itís hard to find organic options that donít make you feel like a Rastafarian-college-dropout magnet. The sole exception clothing-wise is†Stewart and Brown. But handbags? Not so much. Shoes? There are a few functional eco-shoe companies, but still, the style is more Danish nurse with a harsh bedside manner than sex kitten (I mean, both have their fetish qualities to them, but still, the harsh Danish nurse sex appeal might excite only a minority).†Blue Canoe is doing a decent job of ramping up the sexy quotient on its organic underwear, but it still feels like youíre little-girl cute rather than hot mamma. Iím just sayiní!
Personally, I believe sexy is an attitude that you really donít need anything to augment (thinkÖNAKED!), although, having someone to appreciate your sexiness is the most important and invaluable accessory. But I think there is some truth in that German businessmanís thought, in that sex truly does sell, and anything can be either sexy or not so sexyóthere are some universal laws of sexiness, I suppose. And it probably has a lot to do with anything that reminds anyone of certain body parts that are sources of sexual pleasure, or of sensual pleasures and aphrodisiacs. Scientists tell us that the color red is sexy, for instance. In fact, Iíve seen studies that show guys wonít even notice what you are wearing††(including nail polish) unless it is bright red. Turns out that bulls are colorblind, but guys arenít. And organic beige is neither stimulating nor sexy.††So in one of my upcoming blogs Iím going to share my top 10 list of ways to make organic sexy, but in the meantime, I want to find out what you think.