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Can Fun Inspire Good Habits? (with Cool Video)

The video above, that won first place in the Volkswagen Fun Theory contest, demonstrates my point even clearer. Kevin Richardson won 1st place with The Speed Camera Lottery video. He knows that the number of people speeding aren’t reduced by giving more speeding tickets. In dog training language that would be the equivalent of expecting a dog’s unwanted behaviors to decrease by punishing those behaviors. It may work in the short term, but rarely in the long haul and often escalates into additional undesired behaviors.

Similarly, when you receive a speeding ticket, you are more apt to pay attention to your speedometer short term, but it’s not sustainable behavior. However, when you reward people for their good behavior by entering them in a lottery for keeping the speed limit, they are more likely to continually drive under the speed limit, by their own free choice. And they have fun in the process, because the drivers are being rewarded for their good driving behavior. Where do their lottery winnings come from? The people who were caught speeding! Brilliant!

Can you think of any areas in your life where you’ve been more apt to change a behavior because you were rewarded for your desired behavior rather than corrected for your unwanted behavior? How about ways in which you’ve raised your children with those same concepts? Thanks for clicking on “comment” below and sharing.

Read More:
Is Dog Training an Animal Welfare Issue?
Brilliant Ways to Create Positive Change
Image: Dogs on musical stairs

Read more: Behavior & Communication, Dogs, Guidance, Health, Humor & Inspiration, Inspiration, Mental Wellness, Pets, Spirit, Videos, Videos, , , , ,

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Lisa Spector

Lisa Spector is a concert pianist, Juilliard graduate, and canine music expert. She is co-founder of Through a Dog's Ear, the first music clinically demonstrated to calm the canine nervous system. Their new high-tech pet gadget, iCalmDog, is the portable solution to canine anxiety. Lisa shares her home and her heart with her two "career change" Labrador Retrievers from Guide Dogs for the Blind, Sanchez and Gina. Follow Lisa's blog here.


+ add your own
5:46AM PDT on Apr 2, 2012

Thanks for the article.

6:28PM PDT on Jul 22, 2011


2:52PM PDT on May 17, 2011

That is cool! And Fun!
Just like in the movie "Big"!
It's a good theory.
Thank you Lisa for posting this!

1:18PM PDT on May 10, 2011

interesting, thanks.

5:28AM PDT on Apr 14, 2011


1:14AM PDT on Apr 14, 2011


12:37AM PDT on Apr 13, 2011

what a great idea

3:13PM PDT on Apr 12, 2011

Great ideas.

11:56AM PDT on Apr 10, 2011

Well done VW. My grand-daughter is happy enough with her star chart reward system!

9:12PM PDT on Apr 7, 2011

If you really think about this, there are so many ways to stop looking at the limiting and sad situations of life and apply the fun. HOWEVER there are too many hungry people, radiated people, displaced people who cannot do this.We must have happiness in order to spread it, but we must also spread it in ways that are beneficial to all.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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