Maca is a Sustainable and Natural Energy Alternative to Coffee

Nearly two-thirds of American adults drink at least one cup of coffee per day—which isn’t a surprising statistic when we consider how many coffee shops we see on every corner in town. What you may not know is there’s another way to boost energy using a natural superfood without the crash or jitters associated with a cup of joe. The people behind Macaccino, by Science of Living Natural Foods, are committed to turning heads away from coffee beans and toward a far more sustainable crop: maca.

Macaccino beverages contain all the benefits of this hormone-balancing herb, as well as its natural properties which enhance libido, strengthen cardiovascular health and boost energy. Maca, a member of the cruciferous family, is grown and harvested in Peru and shipped to Los Angeles, where it’s hand-roasted to create Macaccino products. We talked to Aaron Glassman, founder of SOL Natural Foods, about how his business manages to make waves in a coffee-obsessed society.

Maca is a Sustainable and Natural Energy Alternative to Coffee

In terms of healthier alternatives to coffee, many turn away from their familiar brew because of feeling jittery or mid-afternoon crashes. Glassman says the most common reaction to replacing coffee with Macaccino is freedom from these negative effects. Consumers also note improvements in sleep, stress reduction, clearer skin and less severe menstrual cramps.

Knowing consumers also care about the impact of the brands they buy, the company takes pride in their relationship with Peruvian farmers. Many of the country’s maca farms are family-owned, including the farm from which Macaccino’s raw maca is sourced. “I am committed to practicing fair trade and socially responsible entrepreneurship,” Glassman shares.

Giving back to the Peruvian community is an important value at the heart of the company’s mission. A percentage of Maccacino’s proceeds go to the Kuychi Foundation, or Children of the Rainbow (Ninos Del Arco Iris), which supports an orphanage, school and healthcare facility in the Sacred Valley of Urubamba, Peru.

Maca is a Sustainable and Natural Energy Alternative to Coffee

Growing maca is also profoundly less water intensive than growing coffee beans. In fact, it takes 8.5 gallons of water to produce one cup of coffee, whereas a cup of Macaccino only requires 32 ounces. Glassman notes, “Waterways become polluted from all of the organic matter that needs to be washed away to get to the coffee bean. When the world is consuming 2 billion cups a day, that’s a lot of water and pollution!”

Surprisingly (or not), the world’s rainforests are being cleared away for land to harvest sun-grown coffee, which devastates biodiversity and chips away at the Earth’s ability to filter CO2 into oxygen. Maca, on the other hand, does not require any clearing of land. It grows best at altitudes between 7,000-14,000 feet above sea level and does not need to be sprayed or watered.

In a world desperately trying to change course toward fueling itself with renewable resources, Macaccino’s mission of “bringing sustainable energy to the planet” fits right in—on both personal and planetary levels. Maccacino comes in Original Mocha, Magical Mint and Black Reserve flavors and costs between $.80 and $1.30 per cup. In the near future, the company hopes to release a ready-to-drink cold beverage and Maccacino energy bars.

Photo credit: Macaccino

219 comments

Paola S
Paola Sabout a month ago

thank you

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Jerome S
Jerome S4 months ago

thanks

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Jerome S
Jerome S4 months ago

thanks

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Jim Ven
Jim Ven4 months ago

thanks for sharing.

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Carl R
Carl R6 months ago

Thanks!!!!

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Carl R
Carl R6 months ago

thanks!!!

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Beth M
Beth M7 months ago

ty

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Beth M
Beth M7 months ago

ty

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Beth M
Beth M7 months ago

ty

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Beth M
Beth M7 months ago

ty

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