START A PETITION 25,136,189 members: the world's largest community for good
START A PETITION
x

McDonald’s Food is Healthy, Depending on Your Perspective

McDonald’s Food is Healthy, Depending on Your Perspective

For most people who endeavor to eat well and remain healthy, the mere mention of McDonald’s brings forth eye rolls and dismissive, often unkind, remarks. In fact, at least in this country, the McDonald’s name has become largely synonymous with cheap food, poor nutrition and obesity. However, in some developing countries, dining at McDonald’s is considered something other than slumming it. Eating at McDonald’s in certain places in the developing world is actually considered something of a treat, and not in the indulgent junk food way.

Now comes word from China that McDonald’s is being spun in a new campaign to resemble something akin to healthy and wholesome. For the average Chinese consumer, who has been left cynical and frightened over the countless food safety scares involving the countries food supply (like melamine in milk), McDonald’s, the most American of corporations, is largely seen as providing safe and wholesome food. And the McDonald’s corporation is astutely capitalizing off of this phenomenon with a series of television advertisements showing enticing fresh vegetables and healthy looking foods and up marketing this idea of McDonald’s food being “wholesome, clean, hygenic food.” Compared to some of the street vendors in China, who routinely use substandard ingredients and employ less-than-hygienic practices in the preparation of the food they sell, McDonald’s food almost does look wholesome and clean.

But in many respects this is another classic example of the devaluing of the indigenous culture and cuisine in favor of the western, or American, export that appears to be more desirable and superior in quality.

What is your feeling on such a campaign? Is it just cynical marketing at its international worst, or does McDonald’s serve a different purpose in another setting, or market? Can McDonald’s ever be considered a healthy choice, and if so, compared to what?

Related:
What Rot? The Lasting Power of the McDonald’s Happy Meal
4 Surprising Effects of Fast Food
10 Fast Food Commandments

Read more: Blogs, Diet & Nutrition, Following Food, Food, Health, , , ,

have you shared this story yet?

go ahead, give it a little love

Eric Steinman

Eric Steinman is a freelance writer based in Rhinebeck, NY. He regularly writes about food, music, art, architecture, and culture and is a regular contributor to Bon Appétit among other publications.

96 comments

+ add your own
3:26AM PDT on Apr 25, 2013

Hogwash.

4:26PM PDT on Apr 18, 2013

What a bloody joke.

10:00AM PDT on Apr 18, 2013

I love Mcdonald's. Their parfaits are so good.

2:55PM PDT on Apr 17, 2013

Healthy? Doubt it!

12:48PM PDT on Apr 17, 2013

Wholesome? I think not.

12:30PM PDT on Apr 17, 2013

Healthy!?

10:06AM PDT on Apr 17, 2013

What do the Chinese eat that makes McDonald's in comparison healthy?

1:41AM PDT on Apr 17, 2013

Healthy???

7:59AM PDT on Mar 15, 2013

Thanks.

7:08PM PST on Feb 14, 2013

Healthy?

add your comment



Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking

Thanks Diane for the article and info. Kudos to IFAW and Sen. Richard Blumenthal (D-CT) for working …

Good advice! I would add to this...be careful to get the right yoghurt! Don't eat pre-sweetened expe…

CONTACT THE EDITORS



Select names from your address book   |   Help
   

We hate spam. We do not sell or share the email addresses you provide.