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New Program Rewards Shoppers For Recycling Cereal Boxes

New Program Rewards Shoppers For Recycling Cereal Boxes

Thanks to a new partnership between RecycleBank and Kashi Company, making healthy choices in the cereal aisle can result in even bigger benefits.

On Monday (which was America Recycle’s Day), Kashi announced that it will be participating in RecycleBank’s “Points for Planet” campaign, a green rewards program that motivates and incentivizes people to recycle.

From now through June 30, 2011, look for the “Recycle This Box to Get Rewards” code on all Kashi Organic Promise biscuit cereal boxes, including Autumn Wheat, Cinnamon Harvest, and Island Vanilla. Although Kashi is owned by cereal-giant Kellogg, the brand’s products are minimally processed and free of highly refined sugars, artificial additives and preservatives.

“Paper is one of the easiest materials to recycle, yet paper and paperboard make up more than 30 percent of our landfills, said Jeff Johnson, senior nutritionist and natural lifestyle expert at Kashi. “We realize that recycling isn’t the only way to green our planet, but it is one of the many actions that can make a positive impact. This RecycleBank program presents a unique opportunity to help drive waste down in a way that is measurable and rewards people for helping the overall recycling cause.”

Kashi customers will be invited to enter the code on their cereal boxes online at www.recyclebank.com/kashi as a pledge to recycle the box. In exchange for entering this code, individuals will earn 15 RecycleBank points per box, redeemable for various rewards from local and national business partners.

Some of the rewards are questionable, like a year’s subscription to popular magazines (what was that about reducing paper waste?!) but some are cool, like discounts at restaurants or retailers.

Also check out:
10Breakfast Cereals To Avoid
10 Healthiest Breakfast Cereals
What Counts as Paper for Recycling?

Like this story? Connect with Beth on Twitter or StumbleUpon!

Image Credit: Flickr – musicfanatic29

Read more: Conscious Consumer, Diet & Nutrition, Eating for Health, Reduce, Recycle & Reuse, Smart Shopping, , , , ,

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Beth Buczynski

Beth is a freelance writer and editor living in the Rocky Mountain West. So far, Beth has lived in or near three major U.S. mountain ranges, and is passionate about protecting the important ecosystems they represent. Follow Beth on Twitter as @ecosphericblog or check out her blog.

95 comments

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10:41AM PDT on Sep 7, 2012

Thank you for sharing.

10:40AM PDT on Sep 7, 2012

Thank you for sharing.

6:37AM PDT on Jun 27, 2012

Good idea.

11:44PM PDT on May 23, 2012

That's cool!

5:11AM PDT on Apr 1, 2012

great idea ! thanks for sharing

1:35AM PDT on Mar 21, 2012

Thanks for sharing

4:37PM PST on Dec 29, 2011

thanks

10:30PM PST on Dec 28, 2011

Thank you.

6:46PM PST on Dec 27, 2011

People should recycle because it's the RIGHT thing to do and NOT because they will get something in return!

11:47AM PST on Nov 20, 2011

Fantastic - just hope the familes who live on cereal do this!

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