Thanks to a new partnership between RecycleBank and Kashi Company, making healthy choices in the cereal aisle can result in even bigger benefits.
On Monday (which was America Recycle’s Day), Kashi announced that it will be participating in RecycleBank’s “Points for Planet” campaign, a green rewards program that motivates and incentivizes people to recycle.
From now through June 30, 2011, look for the “Recycle This Box to Get Rewards” code on all Kashi Organic Promise biscuit cereal boxes, including Autumn Wheat, Cinnamon Harvest, and Island Vanilla. Although Kashi is owned by cereal-giant Kellogg, the brand’s products are minimally processed and free of highly refined sugars, artificial additives and preservatives.
“Paper is one of the easiest materials to recycle, yet paper and paperboard make up more than 30 percent of our landfills, said Jeff Johnson, senior nutritionist and natural lifestyle expert at Kashi. “We realize that recycling isn’t the only way to green our planet, but it is one of the many actions that can make a positive impact. This RecycleBank program presents a unique opportunity to help drive waste down in a way that is measurable and rewards people for helping the overall recycling cause.”
Kashi customers will be invited to enter the code on their cereal boxes online at www.recyclebank.com/kashi as a pledge to recycle the box. In exchange for entering this code, individuals will earn 15 RecycleBank points per box, redeemable for various rewards from local and national business partners.
Some of the rewards are questionable, like a year’s subscription to popular magazines (what was that about reducing paper waste?!) but some are cool, like discounts at restaurants or retailers.
Image Credit: Flickr – musicfanatic29
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