Thrive Foods Direct is open for business delivering plant-based organic, vegan meals to homes and offices. The Canadian founder is vegan tri-athlete Brendan Brazier, and the service is currently available in the United States, though it should include Canada soon.
The menu of Thrive Foods is based on the guidelines in Brazier’s books on vegan food. For example, his book titled, “200 Plant-based Recipes for Peak Health,” which currently has a 5-star average user review on Amazon. On the Thrive Foods site there is a quote from actor Hugh Jackman about one of Brazier’s books, “I am forever grateful to this book and to Brendan…I have noticed increased energy and more restful sleep. My desire for sugar and salt is waning, and what’s more, I am following these recipes and loving them.” (Source: Thrive Foods Direct)
In an interview Brazier described the Thrive Foods fare, “Itís made in Marina Del Ray, California. Itís all certified organic and prepared in a state of the art kitchen. Some people worry about the carbon footprint, but we actually buy all the food directly from the farmers and it gets shipped straight to us. If you were buying from Whole Foods, it would get shipped a few places before it even made it there. So there really is no extra carbon footprint, and we actually cut a step out of the process.” (Source: Washington Times)
Customers sign up for five day or seven day periods, and receive three meals for each day. There are three different options available depending on one’s activity level. For example, for people whose physical activity level is above average there is Thrive Plus, for an additional ten dollars per day.
This plant-based home delivery service might be very appealing to people who are committed vegans, or those wanting to try out the various menu items and are wanting to transition off a meat-based diet. Each box of food containing three meals for each day is delivered by express mail on Saturday mornings. For customers living in Los Angeles the box will be hand delivered on Monday mornings.
At $45 per day for the basic Thrive option, it isn’t cheap, but could be feasible for people who are working long hours and don’t have much time to shop and prepare meals. If the meal service isn’t affordable, the book mentioned above, “200 Plant-based Recipes for Peak Health,” is just thirteen dollars, for those who are interested in plant-based foods.
Brazier speaks about Thrive Direct Foods
Image Credit: Bongoman/ Wiki Commons