Even though parent company Hostess (also maker of Wonder Bread) has limping along for years with the treat of collapsing in a heap of gooey cream filling, it seemed to come as a big surprise to many when the news hit revealing that Hostess, and therefore the beloved Twinkie, were dead. Hostess called it quits this year with a shut down, sell off, and liquidation of all their assets (somewhere, someone is looking for the trove of liquid Twinkies) and junk food devotes went into mourning, as if the terrorists had won. Don’t get me started on how Hostess has been the scourge of the American diet for decades, and that a few million less Twinkies may serve the country well. But really, before you drown yourself in tears of woeful nostalgia, you should know that the Hostess name is far too valuable a brand to disappear forever. It is only a matter of time before some petroleum conglomerate buys up the rights to the entire Hostess catalog and rains Twinkies down upon the despondent and deficient masses.