Ricky Gervais is back supporting the animal rights scene with a new cause, PSA, and passionate plea for support.
“I am delighted to support the launch of Cruelty Free International, the exciting global campaign to end the use of animals in product testing,” he said in a statement. “Animal testing for cosmetics is still allowed in most of the world. That means thousands of animals can continue to die for the sake of a new shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering.”
Created by the long-standing animal rights organization BUAV, Cruelty Free International will work with governments, regulators, companies and other orgs to push for a worldwide ban on animal testing for cosmetics; something 80% of the global community still allows.
“We are delighted to receive the backing of Ricky Gervais for this exciting and dynamic organisation,” CFI Chief Executive, Michelle Thew said. “The time has come for a concerted effort to finally end animal testing for cosmetics worldwide. Cruelty Free International will lead this global effort.”
Gervais’s involvement is this campaign comes in the wake of an already busy activist year for the actor. Earlier, he was instrumental in helping to shut down a breeding farm for laboratory beagles, as well as campaigning heavily through social media and in the media against bear bile farms in China.
“I’ve never understood cruelty to animals,” he told Metro recently. “It’s one of the things that makes my blood boil. I do anything to do with cancer – my mother died of lung cancer – and animals, because I’ve always loved animals. When I was eight or nine, I hated wildlife documentaries where the lion got the antelope. I’ve always been conscious of animals being in pain. I say, if in doubt, assume the animal doesn’t enjoy being tortured.”
Check out Gervais’ first PSA for the organization below.