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tag: food marketing

Shhh. It’s Not on the Menu

Years ago, living in Southern California, I was introduced to the concept of a secret menu. A coworker, with all of the enthusiasm of someone who had stumbled upon the Dead Sea Scrolls, ushered me int…

65 comments

Yes, Pomegranates Are Good For You, But HOW Good?

How far can a company go in making claims about their product's benefits in order to sell it? In the case of POM Wonderful, the Federal Trade Commission upheld a judge's ruling that the claims their j…

136 comments

The Only Thing That Can Feed the World Part 2

Last month I was invited to be the keynote speaker at BioFach, the European organic trade show. They asked me to speak about if, and how, organic food and farming can feed the world. This week, I will…

94 comments

Food Fights: Who is Winning the Fight for Your Family’s Stomach?

Sadly, I think I may need to rethink having the 3 year-old accompanying me on my routine supermarket visits. This is not because he is creating chaos in the house of consumer worship, in fact he is do…

14 comments

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Joe B.

Joe Baker is VP of Causes and Advocacy for Care2. Joe oversees Care2's campaigns with its nonprofit partners. Previously, Joe worked for Amnesty... more

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Arsenic is also 'natural,' but I'll pass on that one. Whatever happened to common sense? My son's …

Thank you for such a wonderful, insightful article! I think it's one of the best I've ever read on …