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tag: marketing

Does Marketing Wine Need to be Gender Specific?

Granted, being a man, I am maybe not the most convincing authority on the matter of marketing to women. With that caveat out of the way, the issue of gender specific marketing is hardly a new one. Thi…

32 comments

They Are Marketing to Children Too…Imagine That!

I have seriously had to rethink, or maybe revise, the act of supermarket shopping with my young son. This is not because he is creating chaos in the house of consumer worship, in fact he is doing what…

47 comments

Candy Flavored Cigarettes?

According to a new study from the Stanford School of Medicine, tobacco companies pumped up the advertising and lowered the price of menthol cigarettes in stores near California high schools with large…

81 comments

Sex, Power and Marketing Jell-O to Monkeys

Adam Smith, famed 18th century economist and author of The Wealth of Nations, asserted that the practice of exchanging goods and services for money was an exclusively human thing to do. ''Nobody ever…

20 comments

Giving Your Business Away? Become a Heartpreneur Pt 2

Can you live a divinely-inspired life, connect to your calling, be an entrepreneur, and still make money? That question has been buzzing in my head lately (see Part One in this series, "Do Well By …

26 comments

Do You Have an Emotional Bond with Brand Names?

Consumers are forming strong emotional bonds with brands to the point of suffering separation anxiety if they cannot purchase those brands. A study from the USC Marshall School of Business indi…

82 comments

Crafting A Career

Have you ever thought you could sell your art or crafts? If you have a creative hobby that you love, and friends and family are often telling you, "You could sell that!" - why not consider subsidi…

88 comments

95% Of Eco-Products Commit Greenwashing Sins

A report recently released by TerraChoice found that over 95 percent of "green" home and family products on the market today employ misleading labeling and advertising tactics. The study also foun…

74 comments

The Xtremely Odd Evolution of the Baby Carrot

If you were to ask the average American child what a carrot looks like, they would likely endeavor to describe something that more resembles a flame-colored finger: rounded at the edges and unifor…

95 comments

Pulling the Plug on Marketing Junk Food to Kids

When asked by my young son, I simply say something to the effect of, "The reason they put cute little cartoon characters on that box is because the product is made of garbage and they know no one woul…

122 comments

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Kristina Chew

Kristina Chew teaches and writes about ancient Greek and Latin and is Online Advocacy and Marketing Manager at Care2. more

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Tried.Couldnt.Cheered me up no end....

Think I'l give this one a go. I can almost feel it doing me good now.