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The Best & Worst Advertisements With Dogs

I’ve written about my opposition of a Skechers Superbowl commercial being filmed at an inhumane Greyhound racing ring. I created aCare2 petition to prevent the commercial from playing, but unfortunately the ad aired anyway at the 2012 Superbowl.

More recently, Pearl Izumi ran an ad in Canadian Running Magazine for their running shoes. The ad shows a runner giving CPR to his dead dog. While the ad was meant to be humorous, it implied that the Izumi shoes gave dog owners the ability to run their dogs to death. Dog lovers weren’t laughing, as we took great offense to the ad and Izumi publicly apologized for their poor judgement and made a $10,000 donation to the Boulder Valley Humane Society. I’m sure that came in handy with the influx of pets displaced from homes during the recent flooding who needing housing.

Izumi recently ran an ad with a dead dog. They later pulled the ad and apologized.

But, not all advertising with dogs is harmful. I have watched the new ad for Beneful over a dozen times, and it brings a smile to my face every time. I love how each dog has an assignment, happily fulfills it, and then they are all rewarded together at the end (and behind the scenes throughout, I’m sure). Click the video above to view, and you won’t want to miss the adorable wagon of Golden puppies.

Do you have any favorite or least favorite ads with pets? Do you think it was inappropriate for Izumi to portray the image of a dead dog that got overheated while running in its ad? What do you think of the Beneful commercial? Thanks for sharing your thoughts in a comment below.

Have you seen the new Adoptable Pets page on Care2? Please also share with your friends. Wed love your help in finding homes for these adorable animals!

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Cheerios Ad is Met With a Bowl of Racial Outbursts


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Lisa Spector

Lisa Spector is a concert pianist, Juilliard graduate, and canine music expert. She is co-founder of Through a Dog's Ear, the first music clinically demonstrated to calm the canine nervous system. Their new high-tech pet gadget, iCalmDog, is the portable solution to canine anxiety. Lisa shares her home and her heart with her two "career change" Labrador Retrievers from Guide Dogs for the Blind, Sanchez and Gina. Follow Lisa's blog here.


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11:33AM PDT on Sep 30, 2014


10:48AM PDT on Sep 30, 2014

Marilyn B. Why would you relate training dogs to dog abuse? Please explain.
Every dog I have ever had and that's a lot, have loved their training classes. The old days of choke, prong collar training is mostly gone. These were probably trained using posative methods. Clicker training is very popular now and a great way to train your dog. totally non abusive.

10:43AM PDT on Sep 30, 2014

My least favorite animal ads are those that show them wearing silly costumes. However, there is an anti-smoking poster that I've seen that shows various animals with a cigarette hanging out of their mouths. In big letters, it has words something to the effect, It looks just as stupid when you do it.

Of course, to create this poster, it wasn't necessary to actually get these animals to have a cigarette hanging out of their mouths. There is a variety of photo editing tools available. Since I don't smoke, I'm not sure how effective it is.

9:24AM PDT on Sep 30, 2014


7:45AM PDT on Sep 30, 2014

Someone send me this video a while ago and for a moment I enjoyed it ! When it ended I realised how long it would take to train those dogs to do just exactly what they had to do and when then I thought about abuse.....................!!!

7:50AM PDT on May 26, 2014

thanks for sharing :)

11:14AM PST on Nov 20, 2013


11:57PM PDT on Oct 7, 2013

Some people are so out of touch with reality, they just want the payment for the ad. Ethics don't come into it.

6:18PM PDT on Oct 3, 2013

Don't have pets any more - live in apartment. Also thought the doggie CPR was in extremely poor taste, but this beneful was cute...though wouldn't have fed any of my dogs that.

8:14AM PDT on Oct 3, 2013

Why would anyone even think that a dead dog is amusing? And why would anyone CHOOSE to be in that ad either?

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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