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The Best & Worst Advertisements With Dogs

I’ve written about my opposition of a Skechers Superbowl commercial being filmed at an inhumane Greyhound racing ring. I created a Care2 petition to prevent the commercial from playing, but unfortunately the ad aired anyway at the 2012 Superbowl.

More recently, Pearl Izumi ran an ad in Canadian Running Magazine for their running shoes. The ad shows a runner giving CPR to his dead dog. While the ad was meant to be humorous, it implied that the Izumi shoes gave dog owners the ability to run their dogs to death. Dog lovers weren’t laughing, as we took great offense to the ad and Izumi publicly apologized for their poor judgement and made a $10,000 donation to the Boulder Valley Humane Society. I’m sure that came in handy with the influx of pets displaced from homes during the recent flooding who needing housing.

Izumi recently ran an ad with a dead dog. They later pulled the ad and apologized.

But, not all advertising with dogs is harmful. I have watched the new ad for Beneful over a dozen times, and it brings a smile to my face every time. I love how each dog has an assignment, happily fulfills it, and then they are all rewarded together at the end (and behind the scenes throughout, I’m sure). Click the video above to view, and you won’t want to miss the adorable wagon of Golden puppies.

Do you have any favorite or least favorite ads with pets? Do you think it was inappropriate for Izumi to portray the image of a dead dog that got overheated while running in its ad? What do you think of the Beneful commercial? Thanks for sharing your thoughts in a comment below.

Have you seen the new Adoptable Pets page on Care2? Please also share with your friends. We’d love your help in finding homes for these adorable animals!

Delivering Calm, four paws at a time!

Receive a FREE DOWNLOAD from the Calm your Canine Companion music series when you sign up for the Through a Dog’s Ear newsletter and/or Lisa’s Blog. Simply click here, enter your email address and a link to the free download will be delivered to your inbox for you and your canine household to enjoy.

Cheerios Ad is Met With a Bowl of Racial Outbursts


Read more: Animal Rights, Behavior & Communication, Dogs, Pets, Videos, , , , , , ,

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Lisa Spector

Lisa Spector is a concert pianist, Juilliard graduate, and canine music expert. She is co-founder of Through a Dog's Ear, the first music clinically demonstrated to calm the canine nervous system. Their new high-tech pet gadget, iCalmDog, is the portable solution to canine anxiety. Lisa shares her home and her heart with her two "career change" Labrador Retrievers from Guide Dogs for the Blind, Sanchez and Gina. Follow Lisa's blog here.


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7:50AM PDT on May 26, 2014

thanks for sharing :)

11:14AM PST on Nov 20, 2013


11:57PM PDT on Oct 7, 2013

Some people are so out of touch with reality, they just want the payment for the ad. Ethics don't come into it.

6:18PM PDT on Oct 3, 2013

Don't have pets any more - live in apartment. Also thought the doggie CPR was in extremely poor taste, but this beneful was cute...though wouldn't have fed any of my dogs that.

8:14AM PDT on Oct 3, 2013

Why would anyone even think that a dead dog is amusing? And why would anyone CHOOSE to be in that ad either?

9:48AM PDT on Oct 1, 2013

I like Beneful ads, and as B. mentioned, the "ain't no bugs on me." dead dog? what could they have been thinking!!

4:48PM PDT on Sep 29, 2013

I like the old ad in the beginning of summer at puppy camp with the one dog singing "Some of you mugs might have bugs, but there ain't no bugs on me."

6:48PM PDT on Sep 28, 2013

Cool trip...

6:18AM PDT on Sep 28, 2013

Thanks for sharing

11:56PM PDT on Sep 26, 2013

No problem, Carol, but it WAS me, so I'll take your criticism of my "criticism". I did ask another member about if she meant something other than what she said, pretty much because her comments came across as not having actually read the article or watched the "ad" closely. That particular member often comments on animal issues as if she's knowledgeable and always with the "warm & fuzzy" attitude about how things should be, so sorry, I couldn't resist with the obvious and multiple "corrections". I make typos all the time, and with a crippling condition in my middle finger of my right hand, they're becoming more and more frequent, so just a "typo" would rarely have been the object of "my" criticism.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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