I’ve written about my opposition of a Skechers Superbowl commercial being filmed at an inhumane Greyhound racing ring. I created a Care2 petition to prevent the commercial from playing, but unfortunately the ad aired anyway at the 2012 Superbowl.
More recently, Pearl Izumi ran an ad in Canadian Running Magazine for their running shoes. The ad shows a runner giving CPR to his dead dog. While the ad was meant to be humorous, it implied that the Izumi shoes gave dog owners the ability to run their dogs to death. Dog lovers weren’t laughing, as we took great offense to the ad and Izumi publicly apologized for their poor judgement and made a $10,000 donation to the Boulder Valley Humane Society. I’m sure that came in handy with the influx of pets displaced from homes during the recent flooding who needing housing.
But, not all advertising with dogs is harmful. I have watched the new ad for Beneful over a dozen times, and it brings a smile to my face every time. I love how each dog has an assignment, happily fulfills it, and then they are all rewarded together at the end (and behind the scenes throughout, I’m sure). Click the video above to view, and you won’t want to miss the adorable wagon of Golden puppies.
Do you have any favorite or least favorite ads with pets? Do you think it was inappropriate for Izumi to portray the image of a dead dog that got overheated while running in its ad? What do you think of the Beneful commercial? Thanks for sharing your thoughts in a comment below.
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