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The Courage To Be Uncool

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The Courage To Be Uncool

I have never been one of the cool kids, mostly because I was never willing to adapt to the ever-evolving shapeshifter that is ďcoolnessĒ at the expense of being who I really am.

Yet, even now, I notice the pressure to play it cool and the battle that goes on in my own psyche. Particularly in my line of work, many in my professional peer group are supremely cool.† They wear the right toe-crunching, sexy, styliní shoes and coif their hair just so.† They slip in under the velvet rope at the VIP lounges, while sipping on the right trendy cocktails.† The way they write and the things they blog about and how they communicate and who they hang out with and the very air of how they present themselves – on stage and in life – is just so damn cool.

Iím not prone to making comparisons, but itís enough to make even the most secure girl feel uncool in her comfy brown Teva Mary Janes with her hair in a ponytail.

Being A Chameleon

Ten years ago, I was on for all of three days and met not only my current husband but also this really cool guy who used to work at Studio 54, who was so hot I could hardly breathe around him.† I really liked cool, hot dude, but my antennae went up when cool, hot dude said to me on our first date, ďIím like a chameleon.† I can adapt myself to any situation so I fit right in.Ē

While this skill sounded handy – even enviable on one level – I found myself feeling distrustful.† Not until that moment did I realize that I wanted to be with the kind of man who was himself all the time, whether he was at the White House, at the Oscars, at a soup kitchen, at the company Christmas party, at church, at home with his family, or hanging at the local pub with the guys. †Any guy who could adapt himself to be cool, whether he was hanging with supermodels or preschool kids, didnít ring quite true for me.

So as attractive as I found cool, hot dude, I wound up choosing to be with Matt, who is the same down-to-earth, unpretentious, goofy, adorable, essentially uncool Matt, whether heís watching my daughterís Waldorf school play, hanging in the green room with me at the Hay House conference, hosting Easter for the neighbors with me, or eating lunch at French Laundry in Napa Valley, where they made him wear one of the stodgy blue coats with gold buttons they reserve for the uncool guys who show up not knowing itís jacket-only.

When Cool Becomes A Mask

I have nothing against cool people. In fact, I have great admiration for those who are authentically cool – they just embody cool naturally and you can tell itís not an act at all.

I am not one of those people – and never will be.† I want to rub their heads and hope a little of it rubs off on me. So far, it hasnít worked because thatís just not me.

But I suspect naturally cool people are rare. The rest are all trying to hit the bullseye of a constantly moving target of coolness, which means staying on top of trends, comparing yourself to others, sacrificing what you really love for what you think others love, and essentially selling your soul for the price of admission into the cool zone.

Itís a heavy price to pay.

Cool can become a mask that covers up the real you, hopefully replacing the real you with someone others consider more socially acceptable. Cool can become your cover, and as long as youíre cool enough, you might spend the rest of your life protecting the real you from ever getting seen – and possibly rejected.

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Lissa Rankin

Lissa Rankin, MD is a mind-body medicine physician, founder of the†Whole Health Medicine Institute training program for physicians and other health care providers, and the New York Times bestselling author of†Mind Over Medicine: Scientific Proof That You Can Heal Yourself.† She is on a grassroots mission to heal health care, while empowering you to heal yourself.† Lissa blogs at† and also created two online communities -† and† She is also the author of two other books, a professional artist, an amateur ski bum, and an avid hiker. Lissa lives in the San Francisco Bay area with her husband and daughter.


+ add your own
8:53PM PDT on Aug 14, 2012

I am uncool, I am me and I am proud.

8:44PM PDT on Jun 27, 2012

Awesome! I'm right there with you! Thanks.

11:52AM PDT on Jun 27, 2012

Nice to know there are people alike!

1:21AM PDT on Jun 13, 2012

Well, *I* think you're cool because you like to be you, and not pretend to be someone else. That confidence, that yen to not sell your self out to join "the Joneses" or to try to hang with the "popular crowd" is what's uncool in MY book.

I'm the same way, and well, you know, I can't be anyone else, because they're already taken. So I will be me, because I'm what I'm best at.

A toast to the coolness of being uncool, because at heart, we're cool anyway.

1:00PM PDT on Jun 4, 2012

"Cool" is rather subjective, I think.

2:30PM PDT on May 31, 2012

Ode to uncool.

7:18PM PDT on May 30, 2012

Not being cool is something I have always had a love-hate relationship with. I love being me, but sometimes I would just like to feel accepted and judged by the majority. At least the people who I really care about mostly accept me just as I am.

7:04AM PDT on May 30, 2012

I hate that expression " cool" it applys to the weather, a drink, I'm uncool because I'm not wearing the in-fashion clothes,so if I'm cool,does that mean I'm hot ?I could go around and around but that would make me cool whereas I think I'm uncool,but,,,,!!

5:22AM PDT on May 30, 2012


2:09PM PDT on May 29, 2012


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