Who do mothers trust most when it comes to shopping for their families? Not company websites; not Facebook pages; and not their Twitter streams. It’s Mom’s tried and true circle of friends; it’s other moms and mom bloggers.
Word-of-mouth, mother-to-mother, it seems moms believe mother really does know best.
A study released by The 360PR MomSquad® reveals that after other mothers, moms prefer a brand’s website over Facebook pages and Twitter streams, although mothers everywhere are increasing their use of social media.
A full 77 percent of mothers surveyed said that friends and family were their most trusted source when it comes to brands; 54 percent cited websites, and 44 percent look to social media.
Mothers surveyed ranked value as the most important thing to consider when making a purchase. Seventy-five percent said they are using deal sites more often than they used to.
“Moms today pride themselves on being savvy shoppers,” said 360PR’s Laura Tomasetti. “While moms are price-sensitive, value doesn’t have to be just about price — it can translate to how relevant a brand is in mom’s everyday life. That has important implications for how brands communicate with moms, including message, frequency and how and where brands interact with moms.”
Shopping with Purpose
Word of Mom advertising. Now that’s power.
Disclaimer: The views expressed above are solely those of the author and may
not reflect those of
Care2, Inc., its employees or advertisers.