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The Winner is Love

The Winner is Love

The spirit, the will to win, and the will to excel are the things that endure. These qualities are so much more important than the events that occur. –Vince Lombardi

Winning feels a bit like a hallucination. I am so accustomed to the doing and the trying that for so long has characterized the incremental progress of Good Clean Love that being recognized as a winner feels a bit foreign. I won the Willamette Angel Conference here in my home town of Eugene, Oregon. It wasn’t my perfect polished pitch or even our understated sales projections that won them over; it was, I believe, the authenticity and courage that reveals itself in the work of creating something out of nothing.

Wilfred Peterson said, “Success is focusing the full power of all you are on what you have a burning desire to achieve.” This passionate courage and determination to become the person I wanted to be and the will to do the work that felt like it was mine to do has been the leader on many a dark day, when the numbers didn’t make sense and the world would not bend to my vision. There were many days that I could not understand what made me press on, except for my fervent inability to quit.

Long ago, I hung the lyrics to one of my all time favorite U2 songs “Miracle Drug” on the wall, “There is no failure here sweetheart. Just when you quit…” and when it comes to the work of love in any form, I am convinced that breakthrough is just beyond the place where most of us give in and give up. Today was the breakthrough that was years in the making and how sweet to be recognized for the work of the heart that makes you who you are.

Repeatedly, the people who had participated in this process over time noted the clarity of the company message and brand and how authentically I represented this. Earning the respect and confidence of some of our community’s respected business leaders and entrepreneurs is not just a shot in the arm financially, but even Aristotle recognized that success is one part a clear and practical ideal and one part the necessary means to achieve it. How deeply gratifying to witness the values that have driven your endeavor reflected back to you so clearly. This is a win that will take me further than the bank, because for me it means that the work and mission of Good Clean Love is making its way in the world.

Tomorrow we turn the page to a new chapter in the story of making a love company successful. I think we have entered the territory we have been looking for and I am ready and excited to navigate with a new map. This is no doubt why Mark Twain said, “To succeed in life, you need two things: ignorance and confidence.”

Loving always carries a win. Whether it is loving your family, your job, or building a company dedicated to love, living life authentically is winning every day, whether or not anyone takes note. But what a nice day when someone does see it.

Read more: Inspiration, Love, Relationships, Sex, Spirit, Wendy's Positivity Quest

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Wendy Strgar

Wendy Strgar, founder and CEO of Good Clean Love, is a loveologist who writes and lectures on Making Love Sustainable, a green philosophy of relationships which teaches the importance of valuing the renewable resources of love, intimacy and family.  In her new book, Love that Works: A Guide to Enduring Intimacy,  she tackles the challenging issues of sustaining relationships and healthy intimacy with an authentic and disarming style and simple yet innovative adviceIt has been called "the essential guide for relationships."  The book is available on ebook.  Wendy has been married for 27 years to her husband, a psychiatrist, and lives with their four children ages 13- 22 in the beautiful Pacific Northwest.


+ add your own
7:23AM PDT on Oct 24, 2011

Congratulations! Right - I'm off to cultivate (more) ignorance and some confidence!

9:23PM PDT on Jun 13, 2010

Very inspiring. It seems that many of us have forgotten the power that love can have. It is far more powerful than hate. It can accomplish things that guns and bullets never could. I hope we learn that soon, before it is too late.

1:35AM PDT on May 22, 2010

read my post

1:35AM PDT on May 22, 2010

read my post

5:31PM PDT on May 20, 2010

Love conquers all

1:55PM PDT on May 20, 2010


6:40PM PDT on May 19, 2010

I believe there is never a reason to regret love. Loving someone or something is always, always a good thing to do. ACtions are a different matter altogether. Love itself, the emotion - always positive.

11:57AM PDT on May 19, 2010

Some of us have too big of hearts and have to watch that we don't overextend ourselves.

8:46PM PDT on May 18, 2010

Very inspiring article. From now on, I will carry a Win attitude towards everything in my life. Thanks for sharing.

11:38PM PDT on May 17, 2010

Thanks, Wendy.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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