START A PETITION 27,000,000 members: the world's largest community for good

This App Raised Over $1 Million Doing Almost Nothing

This App Raised Over $1 Million Doing Almost Nothing

To be clear, the newly launched Yo app does something. In fact, it does exactly one thing. The Yo app, true to its name, allows users to tell their friends “yo.” Nothing more, nothing less. And as of a few days ago, it’s made its creators $1.2 million in investments.


It also has over a million downloads, by people who presumably miss the days of poking on Facebook. It’s an impressive feat, considering it took creator Moshe Hogeg a mere eight hours to create. And he admits to Business Insider that he finds the app’s success a little crazy too, saying “Sometimes you see a movie and you say, ‘This sh– is so crazy, it can’t really happen. But sometimes reality is so crazy, it suppresses every movie.’” Well, okay, just as long as Yo: The Movie (Based On the App) isn’t coming to theaters near us anytime soon.


According to Business Insider, Hogeg created the app because he wanted a simple way to get in touch with his wife and his assistant on his smartphone. You know, simpler than a text. But apparently, “texting encouraged longer conversations than Hogeg had time for,” and email chains were burdensome. “The ‘Yo’ would let the person know they were needed or being thought of.”


At least Hogeg admits that the idea is dumb. But, “We asked ourselves, ‘If we didn’t know what Yo was or what it did, and if we just examined the data and the usage numbers like it was any other startup, would we invest in it?’” Touché.


Dumb or not, it’s taken off. If you need me, you know where you can “yo” at me.


Read more: Fun, Life

have you shared this story yet?

go ahead, give it a little love


+ add your own
5:09AM PDT on Oct 9, 2014

Thank you!

10:36PM PDT on Jul 17, 2014

Wish I had thought of it.

4:58AM PDT on Jul 17, 2014

Laughing all the way to the bank...

4:57AM PDT on Jul 17, 2014

Laughing all the way to the bank...

4:56AM PDT on Jul 17, 2014

Noted thanks

4:56AM PDT on Jul 17, 2014

Noted thanks

2:38AM PDT on Jul 17, 2014

Thank you

7:39PM PDT on Jul 16, 2014

wow hahaha

9:28PM PDT on Jul 10, 2014

Gee ... why didn't I think of that?

8:05AM PDT on Jul 8, 2014

You never know what's going to take off :)

add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking

It's obviously a game the human thought up. Kitty humored her for a short while, then got bored and…

Sports Star, Astronaut, Doctor, maybe but the above would not go over

"I know you ate my cookie"! Too funny, thanks.


Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.

site feedback


Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!