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This App Raised Over $1 Million Doing Almost Nothing

This App Raised Over $1 Million Doing Almost Nothing

To be clear, the newly launched Yo app does something. In fact, it does exactly one thing. The Yo app, true to its name, allows users to tell their friends “yo.” Nothing more, nothing less. And as of a few days ago, it’s made its creators $1.2 million in investments.


It also has over a million downloads, by people who presumably miss the days of poking on Facebook. It’s an impressive feat, considering it took creator Moshe Hogeg a mere eight hours to create. And he admits to Business Insider that he finds the app’s success a little crazy too, saying “Sometimes you see a movie and you say, ‘This sh– is so crazy, it can’t really happen. But sometimes reality is so crazy, it suppresses every movie.’” Well, okay, just as long as Yo: The Movie (Based On the App) isn’t coming to theaters near us anytime soon.


According to Business Insider, Hogeg created the app because he wanted a simple way to get in touch with his wife and his assistant on his smartphone. You know, simpler than a text. But apparently, “texting encouraged longer conversations than Hogeg had time for,” and email chains were burdensome. “The ‘Yo’ would let the person know they were needed or being thought of.”


At least Hogeg admits that the idea is dumb. But, “We asked ourselves, ‘If we didn’t know what Yo was or what it did, and if we just examined the data and the usage numbers like it was any other startup, would we invest in it?’” Touché.


Dumb or not, it’s taken off. If you need me, you know where you can “yo” at me.


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Diana Vilibert

Diana Vilibert is a freelance writer living in Brooklyn. You can be blog-friends with her at, or tweet her at @dianavilibert.


+ add your own
10:36PM PDT on Jul 17, 2014

Wish I had thought of it.

4:58AM PDT on Jul 17, 2014

Laughing all the way to the bank...

4:57AM PDT on Jul 17, 2014

Laughing all the way to the bank...

4:56AM PDT on Jul 17, 2014

Noted thanks

4:56AM PDT on Jul 17, 2014

Noted thanks

2:38AM PDT on Jul 17, 2014

Thank you

7:39PM PDT on Jul 16, 2014

wow hahaha

9:28PM PDT on Jul 10, 2014

Gee ... why didn't I think of that?

8:05AM PDT on Jul 8, 2014

You never know what's going to take off :)

4:31PM PDT on Jul 6, 2014

Why?? What a waste.

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