10. Kellogg’s Froot Loops Original
Sugar by weight: 41.4%
There’s a reason they use the term “Froot” rather than Fruit. These loops get their “frootiness” from red 40, blue 2, yellow 6, and blue 1–very little actual fruit in the forecast.
Noted NYU nutrition professor Marion Nestle puts it best: “Cereal companies have spent fortunes on convincing parents that a kid’s breakfast means cereal, and that sugary cereals are fun, benign, and all kids will eat,” she said, “The cereals on the EWG highest-sugar list are among the most profitable for their makers, who back up their investment with advertising budgets of $20 million a year or more. No public health agency has anywhere near the education budget equivalent to that spent on a single cereal. Kids should not be eating sugar for breakfast. They should be eating real food.”