Sports Cars: BMW, Porsches
Those who are adventure seekers (even if they never get out of the car) drive sports cars. They’re not calm and are more likely than average to have a college degree. Surprisingly, based on the cost of most sports cars, they were more likely to have lower incomes. Some of these may fall into the category of “emulator”—younger, financially unstable, low self-esteem people who buy flashy cars that aren’t true sports or luxury cars to try to emulate achievers.
In the study, minivan drivers tended to be calm and weren’t loners. (Who would buy such a big car just for themselves?) They enjoyed traveling in their car; they were more likely to live in the suburbs, be females, homemakers, and aged forty-one to sixty-four, and surprise surprise, have children.
In the study, pickup drivers don’t like high-density living situations and are more likely to be dissatisfied with their lives. They tend to be workaholics, have lower education, be full-time employees, have service related jobs, and be middle-income.
It’s not surprising that people who favored larger cars were less environmentally-minded. SUV drivers, in particular, also liked to travel short distances in their cars. They were more likely to be suburbanites, aged forty or younger. The drivers came from larger households that were more likely to have children.