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You CAN Kick The Cheese Habit. Here’s How.

You CAN Kick The Cheese Habit. Here’s How.

“Cheese consumption in the U.S. rose from 15 pounds per person per year in 1975 to more than 30 pounds in 1999. And you can thank the federal government. The USDA Report to Congress on the Dairy Promotion Programs for the year 2000 described how the government and industry worked with fast-food chains to make sure that cheese was prominently displayed in menu items.”

~ Physicians’ Committee for Responsible Medicine


“But I could never give up cheese…”

Have you ever found yourself speaking these words, or just thinking them inside your own mind? If so, you’re not alone. In fact, this belief is so widespread that vegan advocates have devoted pages and pages of writing to addressing this one simple statement.

There’s a reason for this, and it’s much simpler than most people would probably imagine.

Cheese is addictive.

Yes, you heard that right. I’m not saying that cheese has the power of cocaine or heroin, or even cigarettes. But it is, nevertheless, habit-forming in a physical sense. Just ask the experts at the Physicians’ Committee for Responsible Medicine:

“In PCRM’s research studies, when we take people off meat, dairy products, and other unhealthy fare, we often find that the desire for cheese, in particular, lingers on much more strongly than for other foods. While they might like ice cream or yogurt, they describe their feelings for cheese as a deep-seated craving.”

The PCRM paper goes on to explain how, in 1981, researchers discovered that animal milk actually contains morphine, a highly addictive opioid substance with pain-reducing qualities. As any breastfeeding mother could easily confirm, the morphine in mother’s milk serves to calm a nursing baby and strengthen the mother-infant bond, ensuring the child’s desire to nurse and thereby obtain the necessary nutrition.

The article goes on:

“But that was only the beginning, as other researchers soon found. Cow’s milk—or the milk of any other species, for that matter—contains a protein called casein that breaks apart during digestion to release a whole host of opiates called casomorphins. A cup of cow’s milk contains about six grams of casein. Skim milk contains a bit more, and casein is concentrated in the production of cheese…” (emphasis mine)

But that’s not all. It turns out that the addictive properties of cheese go even further than the presence of casomorphins:

“Cheese holds other drug-like compounds as well. It contains an amphetamine-like chemical called phenylethylamine, or PEA, which is also found in chocolate and sausage. And there are many hormones and other compounds in cheese and other dairy products whose functions are not yet understood.*”

Add to this the fact that the dairy industry has been working in an underhanded way to push this high-fat, high-sodium product onto an unsuspecting population, it’s no wonder our society has a cheese problem. Yes, since the year 2000, food chains such as Wendy’s, Pizza Hut and Subway have been the public faces for this government-sanctioned program to “trigger the cheese craving” in you and your children, and thereby sell millions more pounds of cheese.

The funny thing is, when you think about what cheese actually is, it’s really not particularly appetizing:

• Milk pumped from the mammary glands of another species
• Inoculated with the same bacteria that causes human body odors
• Curdled with enzymes from the stomachs of young calves after they have been killed for veal.

Yes, anyone who thinks veal is an affront to the conscience of humanity really ought to look very closely at wherever cheese appears in his or her diet.

But what is one supposed to do during that three-week withdrawal from a chemical that not only calms and sedates, but also has pain-reducing qualities? There’s a simple solution: Learn everything you can about why cheese doesn’t belong on our plates, and before you know it, you’ll be repulsed by the very idea… Not to mention the smell.

In the meantime, there are a myriad of plant-based cheeses on the market, and the number is only growing. And for those with a little culinary flair, there are a number of recipes that can be made at home. From soft, spreadable cheeses to those that melt on a pizza or a grilled sandwich, there’s a vegan cheese for every purpose. Google it if you don’t believe me! (And stay tuned for more information on alternatives to animal-based cheeses.)


* An important note: The hormones in milk are not limited to those added by the industry in an attempt to expand production. Breast milk contains naturally occurring hormones that assist in the development of a nursing infant of the species for which the milk is intended. ‘Hormone-free’ milk is only free from added hormones, not hormones that occur naturally.

Gentle World is a non-profit educational organization, whose core purpose is to help build a more peaceful society, by educating the public about the reasons for being vegan, the benefits of vegan living, and how to go about making such a transition. Visit for more information.

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Angel Flinn

Angel Flinn is Director of Outreach for Gentle World – a non-profit educational organization whose core purpose is to help build a more peaceful society, by educating the public about the reasons for being vegan, the benefits of vegan living, and how to go about making the transition.


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12:20AM PDT on May 19, 2014

the arrogance factor here is not surprising from Vega, the brightest constellation in the heavens. What alternative do subsistence peoples have for nutrition in off-season gardening and harvesting where they may have goats, sheep, buffalo, etc. that they can milk, then being nourished by all the various dairy products available. Never mind the fibre for spinning into threads & yarns to make fabrics.

Also exploiting the buffalo for ploughing their rice paddies and fields for food production. What heathens, imagine using such a natural solar conversion of sunshine on grass, nourishing ruminant's who in turn while in stocks & chains yield their white secretions to be converted into nourishment. Sad state of affairs when the milk may be safer to drink than a polluted water source. I wonder how many water wells the vega are drilling for these poor folk.

Consider the rugged hilly stony land these ruminants graze to sustain themselves. Land totally unsuitable for cropping or using mechanized farm equipment since vega philosophy is against using cartage animals, never mind their by-products. What a sacrilege, vile cannibals specimens that have survived for centuries in some of the most adverse terrain. Never mind taking the life of these animals to eat their roasted flesh, and tan their hides for footwear, hardy clothing and sleeping robes.

What cheesey sleazey folk. We need vega missionaries to convert the Masai for a start.

8:14AM PDT on May 17, 2014

Thanks for sharing !! :)

4:03AM PDT on May 16, 2014

I'd rather eat cheese than carrots.

After all, doesn't the latter grow in DIRT, and isn't it crawled all over and urinated and defecated on by at least 50 different species of beetle and creepy-crawly - to say nothing of all those nasty (and potentially fatal) soil organisms like tetanus, etc?

10:31PM PDT on May 15, 2014

It took my body about 3 weeks to stop craving cheese. I feel so much better not eating it :)

10:00PM PDT on May 15, 2014

Dale, I think it's time to have a "whine and cheese parting"

8:25PM PDT on May 15, 2014

Agreed Wisteria K. Cheese is certainly a marvellous food. Especially freshly grated hard cheese on one's home made spaghetti sauce. Very tasty.

Cheese is hardly a 'habit' like smoking cigarettes. Not everyone that eats cheese eats it every day and for many, it is a delicious treat.

"Cheese is addictive...Just ask the experts at the Physicians’ Committee for Responsible Medicine"

In your dreams. Why would I ask the PCRM, they are pro-vegan and disapprove of animal products of any kind, so of course they will state that cheese is 'addictive.'

I have a friend who loves strawberries and knows that she shouldn't over do it, but she does and breaks into hives and eats far too many at one sitting. Is she addicted? Cheese is like a lot of other foods, eat it in moderation.

8:12PM PDT on May 15, 2014

Try eating pasta without cheese.It's tastless.I'm not addict and have no intention of giving it up.If you are worried about the sodium and salt there are some brands the have less of these. Nimben and Swiss are two and ther are many more.

8:57PM PDT on Mar 16, 2014

Thank you!

11:49PM PDT on Mar 14, 2014

How senseless is this.

11:39PM PDT on Mar 14, 2014

Holly D, why ever would you want to 'kick the cheese?' I have known many to eat the cheese, some that will ignore the cheese since they don't care for the taste of it. I love asparagus with cheese, which is delicious, but I just promise to eat it and not 'kick' my cheese or asparagus.

(Satire key off). My, now that was a wee bit cheesy.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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