Ziploc Announces New Recycling Initiative
Ziploc is one of the world’s most popular brands of plastic bags and other food storage supplies on the market. Even though reusable bags and containers are the best way to keep your lunch from generating excessive waste, millions of people still opt for the disposable versions instead.
Most of these plastics can’t be recycled as conveniently as glass or aluminum, so they often end up in the landfill instead. To help reverse this trend and offset its potential product waste, the Ziploc Brand has partnered with Recyclebank to inspire families to increase recycling behavior and divert more than 100 million pounds of waste from landfills within 24 months.
One of the most important aspect of the program could soon show up in grocery stores and retail locations in your neighborhood: 18,000 in-store recycle bins that will accept clean and dry Ziploc Brand sandwich, storage and freezer bags.
Even if your community isn’t yet serviced by Recyclebank, you can still be rewarded for taking positive action. Within the next two months, you’ll be able to receive reward points when you pledge to recycle Ziploc bags and packaging by entering the code from inside specially marked packages of Ziploc Brand Sandwich and Snack Bags on Recyclebank.com.
The company hopes that sponsoring the expansion of this rewards-for-recycling platform into new U.S. communities will help keep the same amount of other waste – including glass, metals, paper and plastic – out of landfills as the amount of potential waste generated by Ziploc.
SC Johnson, the parent company of the Ziploc brand, has publicly announced its larger goal to, one day, achieve zero waste.
Image Credit: Flickr – dulk